Essentia Water Hires Karyn Abrahamson as Vice President of Marketing

essentiaBOTHELL, Wash., Dec. 3, 2015 /PRNewswire/ — Today Essentia® Water, the leading alkaline water brand in the United States, announces the appointment of Karyn Abrahamson as the new Vice President of Marketing. Essentia reinvented bottled water in 1998 by offering the first high alkaline water made with a pH of 9.5 or higher. Featuring an ultra-smooth taste, Essentia’s proprietary ionization process creates a truly unique product unmatched by other enhanced waters on the market; Essentia Water is honored to be one of Beverage World Magazine’s “Top 50 Disruptors” in the industry.

Abrahamson joins Essentia as the company continues to demonstrate strong growth in the rapidly expanding categories of enhanced and alkaline waters. A seasoned marketer, Abrahamson brings over 30 years of experience in global brand strategy and executing integrated marketing campaigns for Fortune 200 brands including Microsoft, T-Mobile USA, Starbucks Corporation, and Adidas America. Her senior leadership experience spans both the client and agency side, where she ran large cross-functional teams responsible for launching world-class marketing campaigns across every consumer touch point. Most recently, Abrahamson was the Director of Global Retail Marketing and Innovation at Microsoft where she was responsible for global in-store product launches including Xbox and Surface.

“We are delighted to welcome Karyn to the team. Her keen visual and strategic eye will be vital for setting and executing marketing initiatives in 2016 and beyond,” explains Ken Uptain, Founder and CEO.

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About Essentia:

Headquartered in Bothell, WA, Essentia Water, LLC launched its hydrating ionized alkaline water in 1998. The first ionized alkaline bottled water offered in the United States, Essentia is the no. 1 alkaline water brand and the no. 1 selling bottled water in the natural channel1. Essentia is Hydration Perfected®, created using a proprietary process that results in an ionized alkaline water that is significantly more rehydrating2than the leading bottled water. Essentia is listed in the 2015 Physician Desk Reference – a first for a bottled water brand. To learn more about Essentia, please visit or connect with Essentia on Facebook, Twitter or Instagram.