Live Soda Kombucha

Product Type:Tea: Kombucha; Container: 12oz glass
BevNET Review: The concept behind Live Soda seems like a good one -- at least in theory: take classic soda flavors (in this case cola), cut the calories (cue the stevia), and add in some live kombucha culture. While the resulting formulation does taste pretty good, it's hard to comprehend just how many people out there will want to combine something that is a health drink (kombucha) with something that is an indulgence product (cola). To take that a step further, we'd bet that the overlap of regular cola drinkers and regular kombucha drinkers is pretty low. Perhaps this product aims to change that, but we think it will be an uphill battle and one that requires a lot of education. In the shorter term, pairing their base kombucha with more upscale (perhaps herbal?) soda flavors would be more in line with the type of drinker that we'd expect to see for a product like this. Visually, we actually really like the "Live Soda" concept and brand. The look and format of this product is something unique and appealing to the eye, with solid execution on the label and design of the logo. What they've created certainly feels a lot more approachable than some of the other products in the kombucha space. Overall, we think they've got a good foundation to work with, but their choice of flavors is something that we see as an impediment to the brand's development. Reviewed on: 11/26/2012