My Lips are Sealed
Pepsi has found a New Place to Use Flavors: Lip Care The beverage industry has always been a place where crossover marketing is used, but this one just makes me…
Year: 2007
Clearly Canadian Acquires Eastern Canada’s Leading Organic Snack Company
VANCOUVER, BRITISH COLUMBIA, February 7 – Clearly Canadian Beverage Corporation is pleased to announce it has acquired DMR Food Corporation. Operating under the name Sweet Selections, DMR is the leading…
Review: Snapple Red Tea
Snapple has combined rooibos, a rare antioxidant-rich tea that only grows in the Western Cape region of South Africa. Then, they topped it off with real fruit juice to create…
SPIKE® Shooter launches into Hardcore Energy Drink Category in Colorado, Northern California
@@img1COLORADO SPRINGS, CO – (February 7, 2007) – In the highly competitive energy drink market, SPIKE® Shooter (SPIKEshooter.com) has launched in its first two areas of targeted distribution, Northern California…
Cherry Coke To Debut New Can Designed by Jay-Z’s Lifestyle Apparel Brand Rocawear
ATLANTA, Feb. 6 – Cherry Coke has joined forces with the design team from Rocawear, the trend-setting apparel brand founded by hip-hop icon Shawn “Jay-Z” Carter, to create an eye-catching…
Ball Packaging Europe Launches an Innovative Packaging Solution
@@img1Ratingen, Hamburg and Milwaukee, WI – 2nd February 2007. It couldn’t be fresher: Beverage can maker Ball Packaging Europe is launching the FreshCan in Europe for the first time. FreshCan…
Cott Announces Appointment of Thomas J. Aruffo as Chief Information and Shared Services Officer
TORONTO, February 6, 2007 – Cott Corporation, the world’s largest retailer brand soft drink provider, is pleased to announce the appointment of Thomas J. (TJ) Aruffo as Chief Information and…
Calorie-Burning Claim Puts Drink in AG’s Sights
HARTFORD – February 6, 2007 – Connecticut Attorney General Richard Blumenthal yesterday said his office was investigating claims by Coca-Cola and Nestle that their new drink can burn calories, saying…
Enviga Makes National Debut
ATLANTA, Feb. 5 – Beginning this week, Enviga, the sparkling green tea proven to burn calories, will start appearing on store shelves across the U.S. The national rollout follows a…
Review: Xenergy: Big Apple
Xenergy has been scientifically engineered to provide quick, sustained, and lasting energy without the crash normally associated with energy drinks. Now available in a green apple flavor called “Big Apple.”…
Review: Zola Acai: New Flavors
Zola Acai, the world’s first Antioxidant Power Juice, has added new flavors. This includes new Acai + Blueberry and Acai + Pineapple flavors, both of which are designed to give…
Convicted for Stealing Bad Info to Sell to Pepsi
Today, a federal jury convicted Joya Williams, a former Coca-Cola secretary, of conspiring to steal trade secrets from world’s largest beverage maker in an effort to sell them to rival…
Solomon Grundy Say "More Happy"
In a move that will appeal to two-year-olds everywhere but leave English teachers aghast, the new slogan for Pepsi Cola has been revealed: More Happy. This is a radical departure……
BAZZA High-Energy Tea Announced as Official Sponsor of USA Rugby
BOULDER, CO – February 1, 2007 – USA Rugby and Cooper Tea Company have signed an agreement making BAZZA High-Energy Tea the official high energy sponsor for rugby in this…