Year: 2008

July beverage growth small despite discounts

Soft drink volumes climbed 1-2 percent in July despite heavy discount promotions, according to Alton Stump, an analyst with Longbow Research. Coke and Pepsi continued 24-pack discount promotions from June…

Review: Oogavé Natural Soda

Oogavé is the first soda to be sweetened with 100% organic agave; nectar. Made with four principal ingredients: Agave nectar, carbonated water, citric acid, and natural flavors/colors … nothing that…

Review: Zola Acai: New Packaging

Zola Acai Superfruit Juice is made from 100% unfiltered pulp of hand-harvested organic Acai berries and contains organic Guarana seed for a natural energy boost.…

Review: MetroElectro

Soma Beverage Company, the people who brought you “metromint”, have branched out into electrolyte enhanced water. Their offering: Metroelectro.…

Power Trip Beverages announces new ‘Vitamin Energy’ shots

DAVIE, Fla. – July 31, 2008 -Power Trip® Beverages (www.powertripbev.com), a recognized leader in bringing flavored, vitamin enhanced and great tasting energy products to distributors, retailers and consumers, today announced…

PepsiCo jumps ahead in stevia battle

Over the past several years, Coca-Cola regularly made press announcements about its partnership with Cargill, and their joint “Truvia” stevia-based sweetener. The gist of those announcements boiled down to “it’s…

Review: Killer Buzz Energy Drink

Killer Buzz Peak Performance Energy Drink is a blend of vitamins, taurine, and GHAA (giant hornet amino acid) that increases stamina and endurance for peak performance.…

Review: H.A.R.D. Nutrition Functional Water Systems

What is a Functional WATER System? Under each cap of Hard Nutrition Functional Water Systems are supplements designed to provide a specific FUNCTIONAL benefit for your body.…