Joshua Ellis, the founder and CEO of super-premium mixer brand WithCo, explained how, despite being the company’s sole employee in early 2020, he weaved together a DIY and paid social marketing strategy that fueled a surge in direct-to-consumer sales, how he’s thoughtfully expanding the brand’s retail footprint and what he means when he says that he’s “building to sell.”
Solenis, a leading global producer of specialty chemicals, is joining forces with Pulpex Limited and its global consortium partners to collaborate on the ongoing evolution of the Pulpex eco-friendly paper bottle.
Prestige Beverage Group is thrilled to announce a new addition to its leadership team with the hire of Kathy Reilly as Vice President of Marketing and Innovation.
Convenience store retailers remain optimistic about the beverage category’s rebound as pandemic restrictions lift and consumer behaviors begin to normalize, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.
Introducing RancH2O (pronounced Ranch Two Oh), a ready-to-drink canned cocktail brand that delivers a bold kick of real spirits and a refreshingly smooth taste with just the pop of a tab. This is not another hard seltzer. RancH2O is real liquor, perfectly mixed.
Post Meridiem Spirit Co. made its debut in retail outlets across Maryland and Washington, D.C. As consumers upgrade en masse from hard seltzers to ready-to-drink cocktails – now the fastest-growing alcohol category – Post Meridiem offers a further trade-up: to real, high-quality ingredients at proper proof and proportions.
XED Beverage Company (XED), the new future-focused beverage company, has announced the completion of its second seed round of funding, totaling investments of $4.5 million raised just this past year.
With summer in full swing and Americans ready to get back to their real, post-pandemic lives, Reed’s Inc., is debuting its “Real is Always Better” campaign. Reed’s was founded over 30 years ago on the principle that real ingredients are always better, and the campaign will serve as a celebration of this brand’s rallying cry, as well as its summer mission: “Get Back to Real.”
Intrigued by the power of this pairing, the Australian Roaster and Distiller behind Mr Black asked a simple question: what if their rich, decadent liquor made from 100 percent specialty arabica coffee was aged in whiskey barrels before bottling? A partnership with Vermont’s WhistlePig Rye Whiskey provided the answer in the form of Mr Black x WhistlePig Barrel Aged Coffee Liquor, an extremely limited edition label that launches stateside this July.
Brew Dr Kombucha announced this week it has appointed Dan Stangler as CEO, assuming the role from the brand’s founder Matt Thomas. Stangler’s CV includes 15 years with General Mills, serving as the business unit director for Annie’s and as senior business unit director.
In our latest RTD Cocktails Gallery, we take a snapshot of summer, with new releases ranging from a brunch-themed bellini to a classic whiskey cola to a ready-for-anytime Aperol Spritz.
After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.
Sam Filmus and Chris Uhde of ImpEx Beverages announced the debut of The ImpEx Collection with Edition One. This edition, which features Scotch Whisky, World Whisky, and Rum expressions, marks the end of a long journey and a realization of a dream for the company’s President and Vice President.
Virginia Distillery Company, the largest independently owned American Single Malt distillery in the United States, is pleased to announce Wine Warehouse as their California distributor.
