KEEL Vodka Launches Campaign to “Lift Your Spirits” and Support the Hospitality Industry
Nearly two weeks ago, just as the first wave of restaurants were closing across the country, KEEL Vodka co-founder and CEO Bill Dessel, together with business partner and three-time Super Bowl champion Matt Light, launched a fundraising initiative known as the “Lift Your Spirits Challenge” to support the National Restaurant Association Educational Foundation's Employee Relief Fund (NRAEF).