COVID-19 Poses Marketing Challenges, Risks for Brands

While the number of confirmed cases of COVID-19 continues to rise worldwide, the food and beverage industry has been forced to swiftly adjust to the crisis. Just as consumers have changed their shopping habits by racing to grocery stores to stock up before indefinite periods of self-quarantine, many brands and entrepreneurs have fast begun tailoring their messaging to comment on the virus.

KeHE Hiring Warehouse Positions Immediately

KeHE announced on Thursday, it is looking to fill a range of full-time jobs, including roles such as professional truck drivers and hourly warehouse positions due to increased demand that has impacted the food supply chain during COVID-19 pandemic.

Ugly Debuts Still, Unflavored Sparkling Water in Tallboys

Ugly Drinks is extending its product range with the addition of still and unflavored sparkling waters in 16 oz. tallboy cans, joining an expanding group of bottled water brands embracing non-PET packaging options.

Elevator Talk Livestream Round 3: LIFEAID, Remedy Organics, CLEAN Cause

We're back for another Elevator Talk Livestream today, March 19th. The third round of 30 food and beverage brands includes LIFEAID, Upton's Naturals, Better Booch, Teatulia, True Made Foods and Caveman Coffee. Watch their founders and CEOs jump into the livestream and provide a brief recap of recent Expo West news and updates.

Review: Spindrift Pineapple

Pineapple is the latest line extension for Spindrift, a line of sparkling water beverages that are flavored with real squeezed fruit. 

Strategics Grapple With COVID-19 Impact

As the effects of the global COVID-19 pandemic continue to ripple across all facets of economic and social life, even the most reliable of blue-chip beverage corporations are having to adapt to new realities.

Well Launches Sparkling Vodka Beverage

Get ready to get real. Well recognized white space in the ready-to-drink spirits category: there was a lack of spirits that can actually be better for you

Austin 101 Light Whiskey Launches in Texas

Austin 101 Light Whiskey is now available in Austin, Texas. The uniquely elegant Austin-made whiskey includes notes of vanilla and butterscotch with a hint of savory nuttiness and a long, mellow finish.

New Products Gallery: CBD, Protein Among Mid-March Highlights

In this gallery, we highlight some of the notable new products, line extensions and package redesigns from around the beverage world, including new CBD-infused drinks from Day One and Vita Coco, an expansion of packaging options from Perfect Hydration and JUST Water and releases from two protein-focused brands, Iconic Protein and Vital Proteins.

Lance Collins Launches Sustainable Beverage Brand ZEN WTR

Veteran beverage entrepreneur Lance Collins announced this month his latest venture -- ZEN WTR -- a bottled water brand he hopes will help clean the world’s oceans by using recycled packaging. ZEN WTR is a line of 9.5 pH alkaline waters packaged in recycled rPET bottles sourced from “ocean plastic” salvaged from the coast of Thailand.