News

Taste Radio: Against All Odds, They Built Against The Grain. A Skrewball Emerged… And Surged.

Brittany Yeng, the co-founder of trendsetting flavored whiskey brand Skrewball explained why an “against the grain” approach has worked for the company, the reason that misjudging people can be both problematic and helpful, why a gut check is a key factor in every decision and how a poor review of the brand early on was a blessing in disguise.

BROC SHOT, the World’s First Broccoli Sprout Shot, Launches in the US

Innovative wellness brand BROC SHOT has launched in the US with its revolutionary line of broccoli sprout powder shots. Utilizing the planet’s most powerful antioxidant, sulforaphane from within broccoli sprouts, these shots are a highly effective, efficient, and convenient solution for beauty, body, and brain. 

Theory Wellness’ Brand Hi5 Launches New Cannabis-Infused Energy Drink

Theory Wellness, Inc., an independently owned and operated vertically integrated cannabis company in Massachusetts and Maine, announced the expansion of its industry-leading Hi5 beverage brand with the launch of Hi5 Energy: a new, fast-acting, cannabis-infused energy beverage.

CUCIELO Launches Dry Vermouth Di Torino for Global Markets

The award-winning CUCIELO Vermouth has expanded its collection with the launch of a Dry Vermouth di Torino that has been crafted to capture the essence of ‘Golden Hour’ and Italian Aperitivo Culture. 

Barrell Craft Spirits Unveils BCS Gold Label Seagrass

Barrell Craft Spirits (BCS), the award-winning independent blender of unique aged, cask-strength sourced whiskey and rum, will introduce BCS Gold Label Seagrass, the pinnacle of the BCS Seagrass Series, which also includes Barrell Seagrass and the limited-release BCS Gray Label Seagrass.

Half Past and Play Nice Come Together to Release New Line of Canned Cocktails

Half Past hard seltzer uses intriguing ingredients to deliver an elevated canned cocktail experience. In collaboration with Chicago-based vodka Play Nice, we are proud to introduce a new line of sparkling ready-to-drink cocktails: Play Nice x Half Past. The lineup arrives just in time for summer, launching the week before Memorial Day, on May 23rd, and will be available at Chicagoland Foxtrot locations as well as select bars and restaurants for a limited time. 

SUNNYD Partners With Nia Sioux for the Return of Seasonal Flavors, a TikTok Duet Contest and a New Merch Drop

 From what you wear to what you sip, SUNNYD, the boldly original beverage brand owned by Harvest Hill Beverage Company, is bringing fans a refreshed take on nostalgic summer vibes with the return of two fan-favorite flavors, classic Lemonade and Raspberry Lemonade. And with Summer ’22 all about making classics cool again, the SUNNYD Swag Shop will make its return filled with summer staples updated with a lemony-twist, just in time for the flavor return. To kick it all off with a splash, SUNNYD has teamed up with singer, actress, podcast host and former Dance Moms star, Nia Sioux, to announce the Summer ReFresh Contest on TikTok.

P1 Offshore Announces Papa’s Pilar Rum As Official Rum Sponsor

P1 Offshore announced a new partnership with Papa’s Pilar, the ultra-premium rum brand inspired by the adventurous spirit of Ernest Hemingway, for a series of multi-event activations at this year’s flagship powerboat racing competitions.

POM Wonderful Begins Transition to 100% Recycled Plastic and Renewable Energy

POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is proud to announce it is furthering its commitment to a sustainable future with the transition to 100% recycled plastic (rPET) bottles and shifting more than 90% of its electricity needs to renewable energy.