News

Electrolit Partners With Pato O’Ward for the 2022 Racing Season

Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has partnered with racecar driver Pato O’Ward for the 2022 racing season, including the Indianapolis 500 Race on May 29th. Working to support young and talented competitors, Electrolit will be supplying O’Ward to ensure he competes at the highest level.

Tomorrow Farms and Perfect Day Partner for Animal-Free Dairy Milk Line

Food tech-focused company Tomorrow Farms is bringing its first product line to market with the launch of Bored Cow, an animal-free dairy milk produced in partnership with Perfect Day. Bored Cow is made with Perfect Day’s animal-free whey protein, which is produced via a precision fermentation process that creates replicas of dairy products without the use of animals.

A Drink With Your Sand Wedge? RTD Cocktails Aim for the Golf Links

Like sweatpants and sourdough, golf gained an unexpected burst of popularity during the pandemic, earning droves of players looking for an outdoors oasis and socially distant entertainment. Another leisure activity that saw pandemic growth: ready-to-drink cocktails. Now the two are combining.

New Products: Summer Seasonals, Pride Promotions and Fresh Twists on Lemonade

The summer heat has already hit much of the U.S. and brands are meeting the weather shift with a variety of new beach-friendly flavor extensions, including lemonade-inspired offerings from Monster Energy and Sunwink, seasonal sparkling drinks from Levia and Waterloo, and Pride Month bottles from Pressed.

Guest Insights: Consumers want Personalization; Diversity Is the Key

How can a brand offer a unique personalized experience to an increasingly diverse consumer base if the people developing and marketing products aren’t also diverse? TaChelle Lawson, Founder and President of FIG Strategy & Consulting, examines the connection between people and product.

El Mayor Tequila Unveils Limited-Edition Extra Añejo Port Cask Aged

The González family continues their extraordinary tequila-making tradition with their latest limited-edition offering: El Mayor Extra Añejo Port Cask Aged. The ultra-premium tequila is aged for 42 months in port casks and distilled from Blue Weber agave. Approximately 6,000 bottles will be available on an allocated basis, with a suggested retail price of $129.99 per 750-ml. bottle. Distilled and produced at Destiladora González Lux, the limited-edition tequila will be available nationwide in July. 

Taste Radio: We’re Psyched About These Things. You Probably Are, Too.

Taste Radio’s hosts reflected on upcoming cultural events and the excitement surrounding NOSH Live and BevNET Live Summer 2022 in New York City. They also riffed on several new and innovative products, including crunchy mushroom chips, gut-health drinks made with upcycled whey, a soda-inspired line of kids’ beverages and cigarette-styled snacks made for “invisible friends.”