The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also, Essentia extends its 'Stop for Nothing' campaign and Annie Agar joins Rowdy Energy.
Award-winning, Amsterdam-based Gin 1689, launches in Spain through a distribution partnership with ID Creators.
Faraday West Indies Rum, a new blended rum that recently won a gold medal at the prestigious San Francisco World Spirits Competition, is proud to announce its launch in select markets including New Hampshire, Maine, Vermont, Massachusetts, Minnesota, Michigan, Ohio and Kentucky. Faraday, which celebrates the diversity of the Caribbean, is also available for purchase online at faradayrum.com.
Like meditation in a mug. Superfood latte mixes for calm, zen-like focus in an instant. Blossom, a Chicago-based mental wellness company, launches a line of barista-style oat milk latte mixes to support mood, focus, and stress.
Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has partnered with pro-surfer Koa Smith to help athletes and health-conscious consumers ‘Get Hy’. Staying hydrated is Koa’s top priority while he’s catching waves, Essential Elements hydration sticks help him replenish his electrolytes, provide a boost to his immune system and give him the energy to glide into some of the biggest breaks in the world.
Zoe Feldman, the GM of consumer for acclaimed and influential restaurant group Momofuku, spoke about the vision for the company’s brand of restaurant-grade pantry essentials, the impact of founder David Chang’s media presence on awareness and product trial, why she can’t hit the brakes on growth, and the reason she only hires “Swiss Army knives.” She also discussed the brand’s role in the evolution of the ethnic aisle and why she is focused on the fundamentals of building a good business.
Beacon Beverages, Inc. announced the launch of Beacon Functional Cocktails. It’s the first alcoholic beverage that contains Hovenia dulcis, a plant that has been used in Asia for hundreds of years for its well-studied benefits, including relieving hangovers and improving how the body metabolizes alcohol.
Vermont lawmakers have advanced a bill to lower taxes on and grant wider market access to spirits-based, ready-to-drink (RTD) canned cocktails. If signed by Gov. Phil Scott, the bill (H.730) will go into effect July 1. It would lower state excise tax on spirits-based RTDs from $7.68 per gallon to $1.10 gallon.
Sunwink, the plant-powered brand crafting the world’s cleanest Superfood Tonics and Powders, announces their latest launch: Digestion Lemon Sparkling Tonic. Building upon the company’s mission to give all humans an easy and accessible way to incorporate plants and superfoods into their everyday lives, Sunwink’s new sparkling beverage was crafted alongside clinical herbalists to deliver its fan-favorite Digestion Lemonade Powder in a new, sparkling tonic form.
Milkboy Swiss Chocolates will introduce its newest product, Milkboy Swiss Chocolate Drink, at the Specialty Food Association Summer Fancy Food Show, taking place from June 12-14, 2022 at the Jacob K. Javits Center in New York City. The award-winning brand will make samples of the new drink mix available throughout the three days at the Milkboy Swiss Chocolates booth #7215. Made in Switzerland, Milkboy Swiss Chocolate Drink will be available to retailers in late June 2022 at a Manufacturer’s Suggested Retail Price of $9.95 per 1 pound tub.
Tequila Cazadores, one of the most popular premium tequilas in Mexico and the United States, is commemorating the 100th anniversary of its original tequila recipe. Perfected by a hard-working visionary in 1922 in the highland town of Arandas in Jalisco, Mexico, this closely guarded secret recipe was passed down by word of mouth for generations and is still used to create every single bottle of Tequila Cazadores.
When Phillips Distilling Co launched Prairie Organic Spirits in 2008, organic was an emerging trend, according to Meghan Murray, director of commercial marketing. Over a decade later, that mostly still holds true.
New Riff Distilling announced the release of a limited-edition Sherry Finished Malted Rye Whiskey, bottled at barrel strength without chill filtration and secondarily-aged in oloroso and pedro ximenez sherry casks. Available in May, the release builds on the distillery’s exploration of malted rye whiskey.
An entrepreneur mindset combined with music and great friends led to an adventurous Ready-to-Drink-Red Lady Rum Punch. Themed and developed from the experience, “The Red Lady joins the party where elegance, passion, and excitement encompass the celebrations of the moment.” Red Lady Rum Punch is a reflection and tribute to her spirit in the new RTD cans.
