According to market research firm IRI, Electrolit -- developed as a medical solution to treat dehydration -- is among the highest growing sports drinks brands in the country, with dollar sales up 78.4% to $62.9 million for the 52-week period ending June 30 -- making it the fourth largest brand in the category behind Gatorade, Powerade and BodyArmor.
The state of strategic venture units during the ongoing Covid-19 pandemic will be explored during Office Hours on Tuesday, Aug. 11 at 3 p.m. ET when our guests will be the John Haugen, Heidi Dillon Otto, and Daniel Grubbs, the leaders, respectively, of 301 INC (General Mills), Distill Ventures North America and PepsiCo Ventures Group. Office Hours viewers are encouraged to submit questions before and during the show, and will be invited to join the discussion live.
This week Covet PR, a public relations firm focused on CPG and wellness, announced it had been acquired by digital marketing company Power Digital. The firm, which was founded by Sara Brooks in 2014, will now be known as the Covet Consumer Business Unit, with Brooks taking on the role of President.
GIVN Water, the nation's leading socially conscious premium spring water that provides one day of clean water to people in need for every bottle sold, is proud to announce that it is now available at 400+ Publix stores.
375 Park Avenue Spirits, a division of the Sazerac Company, is pleased to announce its national partnership with Misunderstood Whiskey as they expand distribution across the U.S. beginning October 1st, 2020.
The forecast is warm with eternal sunshine complimented by luxury relaxation. Coral Cay Beverage Group announces that its Portfolio of award-winning Tommy Bahama Spirits + Tommy Travelers will be available through Opici Family Distributing beginning August 1, 2020.
Sanzo, the New York-based maker of a line of Asian-inspired sparkling waters, announced today that it has raised $1.3 million in a funding round poised to help the brand expand its retail footprint. The round includes investments from Away co-founder Jen Rubio, Adobe Creative Cloud CPO and EVP Scott Belsky and Boba Guys co-founders Andrew Chau and Bin Chen.
M&H Distillery (Milk & Honey), Israel's first whisky distillery, announces its long-awaited U.S. launch in August 2020. The launch will be focused around the release of M&H Distillery's first Classic Single Malt Whisky.
Vessl, Inc., owners of the Vessl technology and the ready to drink tea brand Tea of a Kind, announced that GRAMMY® Award winning singer, songwriter, producer and global Artist Miguel is now a Corporate Ambassador and Advisor for the company.
AriZona Beverages® is delighted to introduce the newest addition to its fruit juice cocktail lineup: Pineapple – a crisp and refreshing beverage arriving just in time for the late summer season.
NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink.
Rocky Mountain Soda adds new ready-to-drink cocktails to their growing list of better-for-you beverages. Lifted Libations, which uses all natural ingredients and organic vodka in their spiked seltzers, is now entering the RTD cocktail space with the addition of Mile High Mule (organic vodka, ginger, lime) and Tee Time (organic vodka, tea, lemonade).
True Nopal Ventures LLC, the maker of the number one selling cactus water brand and innovator of the cactus water category has announced its expanded distribution within Whole Foods Market.
Oxygen-enhanced water brand OXIGEN announced today that Golden State Warriors point guard Stephen Curry has joined its team as an investor, advisory board member and global face of the brand.
