News

DrinkTru Secures $1.5M To “Save” Company

Boston-based functional shot brand DrinkTru has secured $1.5 million in new funding, founder James McNamara told BevNET last week. According to founder Jack McNamara, the company had been in talks over a potential investment with a venture capital partner for about four months before they pulled out in March, requiring the brand to quickly change gears.

SOS Hydration to Launch RTD Line

SOS Hydration, a California-based maker of electrolyte drink mixes, is the latest powdered beverage brand to take the leap to liquid, announcing today it will launch a ready-to-drink enhanced water line this summer. The line features Citrus, Fruit Punch, Mango and Watermelon flavors and will retail for $2.48 per 16.9 oz. bottle.

Taste Radio Ep. 215: After A $550 Million Exit, Why Vega’s Co-Founder Has ‘Culture’ On His Mind

Brendan Brazier, co-founder of pioneering plant-based protein brand Vega and “hard” cold-pressed juice brand Pulp Culture, spoke about how his passion for plant-based nutrition culminated in Vega, why the company embraced the saying “ignorance is our only competition,” how he assessed the opportunity for a better-for-you alcoholic beverages and his perspective on the evolution of plant-based foods.

G FUEL And FaZe Clan Launch New Sour FaZeberry Flavor

NEW YORK — G FUEL, The Official Energy Drink of Esports®, today announced its new and succulent Sour FaZeberry flavor — developed in collaboration with the world’s most prominent gaming…