We spoke with Vincent Kitirattragarn, co-founder/CEO of Dang Foods, about why he thinks the company is well-positioned to tap into one of the most overlooked and influential minority groups in the U.S. He also explained how Dang communicates its brand story across product lines, why he keeps a tight grip on innovation strategy and his relationship with investment firm Sonoma Brands.
Premium fresh pickle brand Grillo’s recently announced its move into the beverage category with the launch of this line of cold-pressed pickle vinegar drinks. The product line features two flavors, Pickle and Lemon, each packaged in a 12 oz. square plastic bottles.
Announced in February, Organic Chiamilk is the most recent product innovation from Mamma Chia and one that takes the company into the plant-based dairy alternative category. The line is launching with two unsweetened flavors, Original and Vanilla, which are packaged in 28 oz. multi-serve containers.
William Siff, founder and CEO of Goldthread, discussed why building the plant-based tonic brand was akin to “inventing a category,” effective methods for driving consumer education and brand awareness, defining metrics for success and how the company incorporates ingredient trends into its innovation strategy.
Good Culture, a company that got its start making organic cottage cheese, has recently expanded into the beverage category with the launch of Good Culture Probiotic Smoothies. The launch includes three flavors -- Pineapple, Vanilla and Wildberry -- and they are made with protein-rich kefir from pasture-raised cows.
Are you a founder or entrepreneur with a new brand premiere, package refresh, new product or line extension that was supposed to be announced at Expo West 2020 this week? We want to hear from you! Sign up now to take part in our Elevator Talk Livestream on Tuesday, March 10 at 3PM ET. It is free to participate and interviews will be conducted remotely.
With the tagline of “for people who love the bite of soda...but don’t want the calories,” Angry Seltzer is a line of highly carbonated zero calorie flavored sparkling waters. The products are packaged in 12 oz. slim cans and there are plans to launch about a dozen flavors (with a few that are caffeinated).
Ray Kim is the co-founder and CEO of The Plug, a startup brand crafting hangover remedies from 13 herbs and flowers. The all natural recovery drink is inspired by similar products available in Korea and aims to serve Millennial and Gen Z professionals who want to enjoy drinking alcohol and socializing in the evening, while still being productive at work the next day.
In this gallery, we highlight some of the notable new products, line extensions and rebrands from companies that were scheduled to exhibit at Expo West 2020, including Harmless Harvest's first venture into flavored coconut water, a new look and bottle for KeVita, new shots from More Labs and So Good So You and plant-based milk innovation from Elmhurst and Mamma Chia.
Ben Van Leeuwen, co-founder & CEO of super-premium brand Van Leeuwen Ice Cream, spoke about how why running a lean and profitable company is a core element of its business strategy, how the brand has bucked the trend toward healthy eating, promoting brand pillars through packaging and the synergistic relationship between its stores and wholesale business.
Despite the show being postponed, BevNET and NOSH will continue to bring to the industry the brand initiatives -- new products, line extensions, branding changes, and company launches -- that are going to flow through this Expo season.
Launching alongside its Dairy-Free Yogurt Cups, Harmless Harvest’s Dairy-Free Yogurt Drinks are the latest evolution of the company’s cultured probiotic drinks that have been marketed in various forms since 2017. We are happy to report that this latest effort is definitely the best yet.
Consumers looking for a jolt of energy were in luck this month, as several new product launches offered consumers a caffeine fix this February, including new coffee launches from STōK, Nitro Beverage Co., Soul Grind and Silk, plus innovations from Reed’s and C4. Check out the gallery for this month’s notable product releases, including new flavors from Cloud Water and Hydrant and a new Super Coffee format.
This week, we’re joined by Tommy Kelly and Salim Najjar, co-founders of Sound Brands, a fast-growing brand of carbonated teas and tea-infused sparkling waters. In our conversation, they explained why “a failure is really a lesson if looked at properly,” why it was costly to hire consultants without having a clear go-to-market strategy and how corporate sales have been a boon for the brand.
