In this breakout session recorded at BevNET Live Winter 2019, Brandy Rand, COO, Americas, IWSR; Sharelle Klaus, founder and CEO at Dry Soda; and Kristen Bareuther, managing director at First Beverage Ventures take a deep dive into the forces shaping the “low/no/better-for-you” beverage alcohol market.
Beverage brands are wasting no time in the new decade, rolling out plenty of new and innovative products this month, including functional waters from Powerade and VOSS, plant-based launches from Silk and Nesquik and probiotic-packed drinks from Stonyfield and Good Culture.
This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.
Jonathan Schultz is the CEO of Backyard Soda Company, an early-stage Colorado-based soda brand focused on locally-sourced, simple ingredients. The company's line of CBD-infused soda utilizes whole ingredients instead of adding natural flavors. On the ingredient panel you will find fresh juice, pure cane sugar, locally-sourced full-spectrum hemp CBD and water.
Positioned as a caffeine free alternative to coffee, Medidate is a line of prebiotic rich elixirs made from sustainably sourced roasted date seeds (not the fruit). Medidate’s ready to drink lineup presently includes four flavors: Original, Oatmilk Latte, Cold Brew 50/50, and Cardamom. Aside from Oatmilk Latte, which is sweetened with added date syrup , the products contain just five calories per bottle and zero sugar.
In this breakout session recorded at BevNET Live Winter 2019, ROAR Beverage Company CMO Eric Berniker broke down some of the key steps in developing a marketing strategy during a period of rapid growth, drawing on his experiences at Vitaminwater, Pirate’s Booty and CORE Hydration and ROAR.
Miyoko Schinner, founder and CEO of fast-growing vegan cheese and butter company Miyoko’s Creamery, spoke about why she describes her business “a mission with a company,” the importance of empowering employees and ensuring they align with the brand’s ethos and why investors “have to love you for who you really are.”
In this video recorded at the Winter Fancy Food Show 2020 in San Francisco, BevNET managing editor Martin Caballero speaks with Tiesta CEO Dan Klein about what the addition of Julie and Zach Ertz as both investors and brand ambassadors means for the brand and how they are helping to shape the conversation around tea.
While Humblemaker Coffee Co. has a traditional RTD cold brew as part of its product lineup, the California company’s more unique offering are its three functional cold brew coffee shots. Packaged in a 2 oz. jar that’s typically used for pills or capsules, these perishable, unpasteurized products offer a different approach to the shot category.
Launched in Colorado in 2018, beverage startup Hoplark HopTea has gained early traction in the natural channel with its line of craft beer-inspired, hop-infused teas. The brand, winner of New Beverage Showdown 16, achieved nationwide distribution last year as a Whole Foods exclusive item and the brand is now ready to expand deeper into the natural, conventional, and liquor channels.
In this gallery, we highlight some of the notable new and rebranded beverage products from the 2020 Winter Fancy Food Show in San Francisco, including a new sparkling yuzu juice and the latest oat innovations from Califia Farms and Blue Bottle Coffee.
John Sorial, founder of Mediterranean-inspired food brand TaDah Foods, spoke about how he navigated the company through a period of constant challenges, why finding a co-packing partner is like “getting married,” preparing for his pitch on “Shark Tank” and what it was like to turn down an offer from Mark Cuban.
Positioned just on the outer edge of the sports drink category, Vaere is a line of beverages that features 15 mg of CBD, natural electrolytes, and adaptogens. The product is available in two SKUs, Peach Mango and Açai Berry, and is packaged in 14 oz. glass bottles.
Kat Friis is the Founder and CMO of Dr. Scobii, an upstart water kefir company that aims to make gut health more accessible to everyday consumers. The company recognized white space in the market for a better tasting probiotic beverage that would appeal to people beyond kombucha drinkers.
