Taste Radio Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick’s Gin Builds Iconic Brands
Steve Grasse discussed the roots of his career in branding and design and how he built Sailor Jerry Rum and Hendrick’s from concepts into best-selling brands. He also explained why he views his creative agency, Quaker City Mercantile, as a “spirits company that does corporate gigs to pay for experimentation," how it helped revitalize Guinness beer and why he identifies as a “filmmaker that makes booze.”