Elevator Talk: Grass Fed Coffee Caffinates Keto Consumers with Fat Fueled Cold Brew

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Grass Fed Coffee co-founder John Ban aims to offer performance enhancing, functional beverages. The brand makes a non-gmo cold brew butter coffee using MCT oil and grass-fed butter as the key ingredients. It has zero sugar or carbs and is made in small batches. The product targets consumers following the ketogenic diet and is distributed to approximately 100 retail locations in the Southern California region.

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