Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network

Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.

For Jack McNamara, the founder and CEO of DrinkTru, the coming weeks and months will test if his plan to disrupt the space bears fruit. The company is entering a critical growth stage by expanding its product lineup into on-trend functional categories and securing new financing and advisors.

Having watched Los Angeles-area retailer interest in CBD and hemp-derived products rise over recent years, LA Distributing Company (LAD) is one the independent DSD wholesalers across the country seeking to establish their bonafides working within the category, even as the legal framework around such products remains in flux.

After spending a year and a half acquiring and developing three distinct beverage brands -- Just Chill, Wild Poppy, and Victoria’s Kitchen -- Life on Earth president JC Romagosa said the New York-based beverage company is now gearing up to begin supporting those products with a concerted sales and marketing push.

In a complaint filed yesterday in U.S. District Court Southern District of Florida, Florida-based VPX accused Monster of trademark infringement, trade dress infringement, and unfair competition over its use of “REIGN,” which Monster announced as the name of its recently debuted performance energy drink in January.