Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Having started with 200 schools in the Cincinnati area, sports drink startup Thirty Drinks is now targeting expansion in public and private school lunch programs, and founder Patrick McGinnis is committed to this year making this unique food service channel “the backbone of the company.”
The Coca-Cola Company received a favorable decision in its arbitration hearing with Monster Energy Corp., paving the way for the soda giant to expand its new energy drink, Coca-Cola Energy, into markets worldwide.
At this year's Summer Fancy Food Show, held June 23-26 at the Javits Center in New York City, there was plenty of beverage innovation to go around. Following yesterday’s look at several new products from the show, in this roundup, we explore developments in the coffee and ginger ale/tonic categories.
Sparkling water brand LaCroix has issued an open letter defending its production process, ingredient integrity and packaging safety in the wake of a series of lawsuits, claiming “We never have, and never will, make false statements about our products.”
NBA legend Shaquille O’Neal has joined FORTO coffee shot maker Dyla Brands as an investor and will be the face of a $20 million media campaign for the product this fall, CEO and founder Neel Premkumar told BevNET. The size of the investment was not disclosed.
![In the Courtroom: Outlaw Beverage Denied Preliminary Injunction in A Shoc Case [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2019/04/17175337/AdrenalineShoc_970-150x150.jpg)
In this edition of In the Courtroom, Outlaw Beverage co-founder Lance Collins faces a lawsuit from his old company over the design, branding and formula for the forthcoming Adrenaline Shoc (A Shoc) line. Meanwhile, La Croix is targeted by a former employee over safety claims, and Fairlife continues to grapple with the fallout from the release of a viral video showing animal abuse at its flagship farm.
Now that the market has begun to take off, the beverage space is flush with new hemp and CBD ingredient suppliers eager to work with innovative brands in the category. That means drink makers looking for partners are spoiled for choice, and also that suppliers must do more to rise above the noise.
The second day of BevNET Live Summer 2019 tackled some of the major issues, opportunities, challenges and changes brands are facing across all aspects of the beverage industry.
Liberty Beverages, the parent company of Hank’s Craft Soda, is set to diversify its beverage interests with the launch of Aqwi Organics, a new line of low calorie flavored water infused with sea salt and antioxidants sourced from kelp.
Entrepreneurs, investors, brand builders and retail experts from across the global beverage industry came together today for the opening session of BevNET Live Summer 2019 in New York City.
Washington, D.C.-based iced tea brand Role Tea is ceasing all operations, the company revealed in an email to customers earlier today.
In addition to fueling the company’s own ambitions, innovation has put Vita Coco in pole position to drive growth in Keurig Dr Pepper’s (KDP) allied brands portfolio – and throughout KDP itself – after a year of change.
Reebok senior marketing executive Melanie Boulden has been appointed as president and general manager of The Coca-Cola Company’s Venturing & Emerging Brands (VEB) division, effective August 5, according to an internal company email sent to employees yesterday.
Executives for Monster Energy Corp. struck an upbeat tone at the company’s 2019 annual shareholder meeting on Thursday, projecting that the brand’s latest release, REIGN, will achieve over $300 million in sales this year. The company also announced its arbitration hearing with The Coca-Cola Company had been completed and that the decision will be announced by the end of the second quarter.
