Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Cannabis Shot Startup K-Zen Lands $5M in Seed Funding

Underscoring the momentum behind the nascent cannabis beverage category, San Francisco-based startup K-Zen Beverages yesterday announced it has secured $5 million in seed funding from venture capital group DCM prior to its projected launch this summer.

SPINS: Kombucha Sales Growth, Velocity Slow as MULO Share Expands

Having reviewed the data and discussed the conclusions, here are our three biggest takeaways from SPINS’s kombucha market performance analysis, as presented by Bobbi Leahy, Director of Sales at market research group SPINS, during Kombucha Brewers International's (KBI) KombuchaKon 2019 on April 19 in Long Beach, Calif.

Hapi Drinks Lands PepsiCo Greenhouse Grant

PepsiCo concluded the inaugural edition of its North American Nutrition Greenhouse accelerator program this week, naming Austin, Texas-based Hapi Drinks as the final recipient of a $100,000 grant from the soda giant.

Sensing Momentum, Bitters Brands Seize Moment to Enter RTD Space

Presented with the opportunity to expand their platforms with products that align with a variety of current trends, the likes of Hella Cocktail Co. and Bitter Love are working to establish sparkling bitters as a new segment of the RTD market.

Soda Tax Update: California Bill Collapses, ABA Attacks Philly Mayor

In this update or recent news around taxes on sugar sweetened drinks, legislative efforts in California to introduce a two cents per fluid ounce tax on sodas and sugar-sweetened drinks have been put on hold until next year, while the American Beverage Association targets Philadelphia Mayor Jim Kenney with a new round of negative ads.

BevNET Magazine Feature: Alkaline Water Evolves

As legacy brands evolve and new ones emerge, consumers’ understanding of alkalinity as both a functional component and a connotation of premium quality in water is changing as well.

PepsiCo Launches “Connected Hydration Platform” for Foodservice

Billed as the next step in the company’s efforts to reduce its PET bottle footprint, PepsiCo today announced the launch of a new internet-connected water cooler system which will debut in June in select workplaces, universities, and hospitality partners.

From Extensions to Originals, Brands Pursue Different Paths to CBD/Hemp Market

The market is wide open for beverage entrepreneurs to jump in with innovative and engaging new CBD and hemp-based drinks. Yet established players are equally focused on the potential for CBD as an opportunity to extend existing product lines and inject new energy and dimension to their brands.

Aloha Launches Plant-Based Protein Drink

In moving into beverage this spring with the launch of a three-SKU line of RTD protein drinks, Aloha CEO Brad Charron told BevNET the launch is a long-planned piece of the company’s strategy to “make sure the latent potential of [Aloha] is realized.”

Distribution Roundup: Big Geyser Revamps Energy Roster Post-Monster

Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network

Q Mixers Lands $40M Investment From Eurazeo Brands

Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.