Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Monster Reveals ‘Performance’ Energy, Tea Innovations

Monster Energy is poised to take on rising rival Bang in the emerging “performance energy” category, one of several new product innovations for 2019 showcased yesterday during an investor meeting and business update.

Winter Fancy Food Show 2019 Video: Califia Innovates Around Oats, Coffee

In this interview recorded at the Winter Fancy Food Show 2019, Califia Farms co-founder and CEO Greg Steltenpohl shared his thoughts as to why oat milk has captured the interest of consumers (and particularly coffee lovers) and the potential for oat milk to be integrated into Califia’s portfolio of RTD coffee drinks.

BevNET/NOSH Cannabis Forum Video: Building a Cooperative Industry

At the first-ever Cannabis Forum for Food & Beverage, a panel of four speakers — Adam Miron, co-founder and chief brand officer of HEXO; Hesaam Moallem, president and CEO of Charlotte’s Web; Errol Schweizer, co-founder and partner in mood33; and Evan Eneman, founder of Sands Lane Capital — came together to examine how cannabis is developing into a cooperative industry even at an early stage.

New Age To Launch Cannabis Beverages Under Marley Brand

New Age Beverages Corporation is increasing its interest in the emerging market for cannabis-infused drinks, today announcing an agreement to develop and distribute cannabis-infused beverages for Marley Beverage Company.

Euromonitor Forecast: Water Keeps Flowing, Sports Drinks and Juices Fall

According to market research group Euromonitor, which released its five-year growth forecast for U.S. soft drinks on Monday, unsweetened flavored waters, sparkling waters and plant-based hydration drinks have reached a mature growth phase which is set to bring a host of opportunities -- and challenges -- in the years ahead.

BevNET Live Winter 2018 Video: L.A. Libations at 10

L.A. Libations marked ten years in business in 2018, a decade that has taken the Coke-affiliated beverage accelerator down different paths and directions with a wide variety of products and entrepreneurs. In this clip from BevNET Live Winter 2018, co-founders Pat Bolden, Danny Stepper and Dino Sarti reflected on the journey thus far and shared some of the lessons they’ve learned along the way.

Nielsen: 2018 Ends With Bump in CSD, Energy Sales

All three major beverage manufacturers enjoyed individual sales increases during the four-week period ending on Dec. 29, with all-channel dollar sales up 5.8 percent, according to an analysis of Nielsen data by Wells Fargo Securities.

BevNET Live Winter 2018 Video: Building Premium Brands with Spindrift’s Bill Creelman

In this clip from BevNET Live Winter 2018, Spindrift founder and CEO Bill Creelman joined BevNET editor-in-chief Jeff Klineman for a discussion of the company’s journey so far and the key decisions that put it in a position to thrive. Reflecting on Spindrift’s early days, Creelman talked about the importance of developing the brand in the food service channel during its first four years, his decision to “leave the conversation and stand for something different” with regards to using natural flavors, and why brands in fast moving categories need to be committed to continually measuring performance or risk being left behind.

Gallery: December’s New Product Launches

As another year packed with new beverage launches comes to a close, we present our monthly gallery of new products from December, which features debuts from a number of new drinks that align with some of 2018's most notable trends, including CBD, keto, plant-based milks and nitro coffee.

BevNET Live Winter 2018 Video: A-B InBev Goes Beyond Beer

In this video from BevNET Live Winter 2018, Randy Ornstein, VP of Beyond Beer at A-B InBev, describes how Teavana and Hiball/Alta Palla fit into the company's non-alcoholic strategy, including both the challenges and opportunities in getting consumers to trade slightly higher prices for premium products. He also discussed lessons from his business experience, highlighting the importance of owning a product’s specific need state and seizing the advantage of having a differentiated product.

Coke VEB President Scott Uzzell Announces Departure to Join Converse

The Coca Cola Company’s Venturing and Emerging Brands (VEB) unit announced the departure of president and general manager Scott Uzzell this morning, as the 18-year company veteran will leave next month to become president and CEO of footwear and apparel company Converse, a division of Nike, Inc.