Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Danone Manifesto Ventures Leads $30M Investment in Harmless Harvest

Organic coconut beverage brand Harmless Harvest today announced it has raised $30 million in growth capital in an investment round led by Danone Manifesto Ventures, the venture arm of French multinational food and beverage corporation Danone.

Gains for HyDrive, Xyience Fueling Big Red

In recent months, Big Red's long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible results.

Ripple Foods Lands $65M Investment

Plant-based food and beverage brand Ripple Foods has received a new $65 million investment, the company’s largest fundraise to date.

Nestlé Launches Sparkling In Six Regional Spring Water Brands

The company announced last week that it will debut a new sparkling portfolio to extend its six regional spring water brands, which include Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead.

Winter Fancy Food Show 2018 Video: Hella Cocktail Co. Goes Beyond Bitters

At the 2018 Winter Fancy Food Show held earlier this week in San Francisco, BevNET caught up with Hella co-founder Jomaree Pinkard about how the brand has balanced its dedication to craft bitters with its evolution over the past year into a more comprehensive cocktail company that offers a range of mixer and syrup products.

HuffPost Details Discrimination Lawsuits At Monster

A story published yesterday in The Huffington Post detailed multiple lawsuits filed against executives at Monster Energy, including accusations of sexual discrimination and assault.

Runa Steers Towards Natural Energy, Away from Tea

To better serve the brand's social mission, Runa is shifting its focus towards selling more product— specifically its growing line of 12 oz. canned “clean” energy drinks.

Outside Investment Fuels Vertical Growth at Guayaki

Guayaki co-founder David Karr emphasized that new investment from Sonoma Brands will allow the company to continue operating independently while supporting and enhancing the brand’s longstanding mission.

‘High Pressure Certified’ Consumer Seal To Debut This Month

This month, the Cold Pressure Council (CPC), an industry group focused on supporting and promoting the HPP industry, is launching a seal for use on HPP food and beverage packaging that certifies the item has been properly processed and independently verified for safety.

Reed’s Inc. Puts Los Angeles Facility Up for Sale

On Monday, Reed's Inc. announced it has retained Gordon Brothers, a Boston-based advisory, restructuring and investment firm, to manage the sale of its Los Angeles manufacturing facility, which was brought online in 2001.

Shirazi Distribution Looks Locally to Build Beverage Business

In emphasizing strong customer service and close relationships with local brands, Boston-based Shirazi Distributing has grown from a small one-truck operation to an established supplier to restaurants, coffee shops and independent stores.