Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

Contact Information »

Posts by Martín Caballero

New Age Beverages Acquires Premier Micronutrient Corporation

The no-cash agreement brings 100 percent of the assets and interests of PMC, its portfolio of products, intellectual property, and the formulas for existing and planned healthy functional beverage products for the pharmacy, medical, sports and military, and other industries.

Inspired Brews Kombucha Feels The Love in Philly

Inside Inspired Brews’ 750 sq. ft. production space, located a few blocks west of the Delaware River in a neighborhood called Old City, customers can see that process happening before their eyes. Around eight to 10 varieties, made with local organic produce whenever possible, are produced at any given time and flavored in five-gallon glass barrels.

Brands See Flavor, Marketing Opportunities in Hybrid Drinks

As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.

Pepsi Fire Spices Up Summer Soda Season

PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.

One Year In, New Age Beverages Still Aiming For More

Following last month’s acquisition of coconut water maker Coco Libre, the question is not whether New Age can run, but whether it can keep up the relentless pace in 2017 and beyond.

Monster Sees Net Sales Boost in Q1 Earnings

Net sales for the company’s Monster Energy Drinks segment increased 8.8 percent in Q1 to $845.5 million as compared to $777.5 in 2016, while net sales for Monster’s Strategic Brands segment were also up to $68 million as compared to $58.5 million for the same period in 2016.

Spindrift Closes $10M Funding Round Led by VMG

In an interview with BevNET, Spindrift CEO Bill Creelman explained that the company’s rapid growth made securing more working capital a primary objective for this funding round.

Nielsen: CSDs Rebound, Energy Drinks Keeps Up Pace in April

Sales of carbonated soft drinks and energy drinks were up in April, according to a Wells Fargo Securities report detailing the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage sales data for the four-week period ending on April 22

Issues in Kombucha Pt. 1: Science v. Nature

In the first of an ongoing series examining issues related to the kombucha industry, we examine how the clash between hard science and unverified evidence regarding the fermentation process and health benefits of kombucha is shaping the category both consumers and producers.

JÙS By Julie Warned By FDA Over Health Claims

The letter cited claims from the JÙS By Julie website stating that several of its cold-pressed juices and soups included ingredients that could “fight diabetes,” “lower bad cholesterol,” “control blood pressure” and “offsetting common life disrupting ailments such as depression and ADHD,” among other benefits.