Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Hype Energy Launches New Organic Energy Drink

Hype Energy, a producer of energy drinks in the US, has launched new Hype Energy Organic in its portfolio. The drink, touted as an alternative to conventional energy drinks, boasts…

Jones Soda Co. Teams With K2 Sports

SEATTLE, WA (Marketwire – April 5, 2011) – Jones Soda Co., a leader in the premium soda category and known for its innovative marketing, today announced it has teamed up…

AriZona Beverages Goes Tropical with CocoZona

WOODBURY, NY  — AriZona Beverages USA LLC is pleased to introduce CocoZona, a beverage made of 100% pure coconut water and the first on the market to come in a…

Fluxome Resveratrol Obtains GRAS Status

(04.04.2011) Fluxome® Resveratrol has obtained self affirmed GRAS and it has thus been confirmed to be safe to use as a food ingredient. The GRAS status enables further use of…

Diet Coke Plus Lawsuit Dismissed

A federal judge in New Jersey has rejected two plaintiffs’ claims that they were deceived by the Coca Cola Co. into believing that Diet Coke Plus was a healthy drink,…

Luna and Lara Pure Spring Water For Kids Makes U.S. Debut

LOS ANGELES (February 27, 2011) – eauVolution, Ltd announces the StartSmart campaign featuring Luna and Lara®, an all new flavored bottled water range specially formulated for children featuring a variety…

Danisco Boosts Health With Pine-Derived Phytosterols

Danisco enhances its cardiovascular health platform by teaming up with Arboris, the world’s largest producer of pine-derived phytosterols Danisco has signed a long-term agreement with US-based company Arboris to market…

Beverage Brands Lead IRI’s Pacesetters

Led by POWERADE ION4 and vitaminwater zero, beverages comprised five of the top ten “New Product Pacesetters” of 2010 in a recent report published by SymphonyIRI.  The report, themed “Innovating…