Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Flax USA Introduces the Nation’s First Flaxmilk

by Ray Latif,

GOODRICH, ND (Marketwire – March 31, 2011) – Flax USA launches the first and only Flaxmilk, all natural dairy free beverages, available at Wal-Mart, beginning April 11, 2011. Research suggests…

Taylor’s Tonics Doing Fine After Minor Fire Taylor’s Tonics Doing Fine After Minor Fire

Taylor’s Tonics Doing Fine After Minor Fire

by Ray Latif,

Singed at the edges, maybe, and a little smoky, upstart gourmet soda brand Taylor’s Tonics is nevertheless alive and well following an early morning fire on Wednesday. The fire caused…

Press Clip: What Pepsi Learns from Falling Behind Press Clip: What Pepsi Learns from Falling Behind

Press Clip: What Pepsi Learns from Falling Behind

by Ray Latif,

In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…

Blue Gold Beverages Set to Acquire Epic Nutrition LLC

by Ray Latif,

HOUSTON, TEXAS–(Marketwire – March 29, 2011) – Blue Gold Beverages, Inc. (PINK SHEETS:BGBV) executed on March 28th, 2011 a letter of Intent to acquire 100% of the assets of EPIC…

Consumers Go For Good Looks — In Packaging Consumers Go For Good Looks — In Packaging

Consumers Go For Good Looks — In Packaging

by Ray Latif,

Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…