Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

2012 Top Ten Flavor & Fragrance Trends

by Ray Latif,

(Northbrook, IL, December 20, 2011) — Bell Flavors & Fragrances is excited to announce our annual selections for Top Ten Flavors & Fragrances. Bell’s worldwide marketing teams have complied two…

Tea and Ready-to-Drink Tea Market to Reach $8.3 Billion by 2014 Tea and Ready-to-Drink Tea Market to Reach $8.3 Billion by 2014

Tea and Ready-to-Drink Tea Market to Reach $8.3 Billion by 2014

by Ray Latif,

Growth in the distribution of tea drinks in convenience store and natural foods channels as well as rising consumer demand for Fair Trade Certified tea products, will help propel U.S. sales of tea and ready-to-drink tea products to reach $8.3 billion by 2014, according to a new MarketResearch.com report. The report estimates that the U.S. tea market will reach $6.5 billion in sales in 2011, up 5.2 percent over last year, and steadily rise over the next three years.

Acai Roots Announces Organic Certification

by Ray Latif,

San Diego, CA (December, 2011) – Acai Roots, a lifestyle brand, top supplier of natural and organic Brazilian style super food acai products, today announced its entire product line has…

Karma Covers New England, Expands Retail Authorizations Karma Covers New England, Expands Retail Authorizations

Karma Covers New England, Expands Retail Authorizations

by Ray Latif,

Following recent distribution agreements with Polar and De Crescente, Karma Wellness Water has gained an even larger foothold in the Northeast as the company announced new ties with several distributors in Maine, New Hampshire, and Vermont. Karma, a cap-activated enhanced water, is also now authorized for sale in a number of retailers in the New England region including Roche Brothers and Market Basket.

Michael Springsteen Joins Virginia Dare

by Ray Latif,

Brooklyn, N.Y. — Howard Smith, Jr., President of Virginia Dare Extract Company, is pleased to announce the appointment of Michael “Mike” Springsteen to the position of Vice President – Research…