The Flow: No Fake Red Bull to U.S.; Guayakí Honored

ON TOP Guayakí CEO Chris Mann will be presenting as part of a special session, Investing in the World’s Forests, during the Clinton Global Initiative’s Sixth Annual Meeting. The company was selected for presentation for the way it addresses the challenges of economic empowerment. Link The U.S. International Trade Commission has issued a general exclusion […]

The Flow: Sambazon adds Marketing VP, New ZICO Flavor

ON TOP Sambazon announced the hiring of Greg Fleishman as its VP of Marketing. Fleishman was previously Chief Marketing Officer at Coke-owned Fuze Beverage and before that oversaw marketing for Kashi and two Kashi/Kellogg acquisitions, Bear Naked Granola and Stretch Island Fruit Co. ZICO Coconut Water has launched a new pineapple flavor, Pina Tropicale, in […]

Study Finds Bottled Teas Lacking in Polyphenols

ScienceDaily is reporting on a study of healthful antioxidant levels in commercial bottled tea beverages. According to the study, health-conscious consumers may not be getting healthful doses of the so-claled "poylphenols" that are reported to ward off a range of diseases. Scientists reported at the 240th National Meeting of the American Chemical Society (ACS) in […]

The Flow: Noone DSD in Town; Online with BevNET Live

ON TOP New high-end DSD purveyor Green Shoots gets profiled on BevNET.com Link In an interview with PepsiCo social media director Bonin Bough, it appears that the company is prepared to learn — even from failure. Link ON THE SHELVES PURE SWISS comes now in sparkling. It will be sold in 1.0L and 0.5L glass […]

The Flow: ABA to put calories up front; NY precedent setting?

ON TOP America’s non-alcoholic beverage companies will put calorie information on the front of all their packages, vending machines and fountain machines, the American Beverage Association announced. Link Researchers from the University of Minnesota and the National University of Singapore have found that consuming two or more soft drinks a week can dramatically increase the […]

Guayaki Delivers Powerful Rainforest Experience with Newest Yerba Mate Beverage Innovations

SEBASTOPOL, Calif., Sept. 16 /PRNewswire/ — As America’s fascination with energy, superfoods and exotic ingredients grows, rainforest-grown yerba mate is quickly catching on as the newest organic and innovative beverage sensation to hit the market. Guayaki, a pioneer and leader in the yerba mate beverage category, is driving yerba mate into the mainstream in new […]

Guayaki Introduces First-Ever Fair Trade Certified Yerba Mate

SEBASTOPOL, Calif., March 25 /PRNewswire/ — Guayaki, a leading creator of organic yerba mate beverages, today announced it is the first company in the world to offer fair trade certified yerba mate through the Institute for Marketecology’s (IMO) Fair for Life certification program. Through its efforts, Guayaki has become pioneers in the yerba mate industry […]

New Guayaki RTD follows the whole plant herbal medicine tradition of South America

Sebastopol, California (May 28, 2008) – Guayaki has raised the bar in the beverage industry by offering functional organic drinks that are stimulating, refreshing, nourishing, and made with only pure natural ingredients. Pure Heart, a “Raspberry Revolution” blend, is Guayaki’s lastest addition to their award-winning line of Organic Yerba Mate Drinks. Pure Heart features invigorating […]

Guayaki Announces New Organic Yerba Mate Fusions

@@img1Sebastopol, California (March 14, 2007) – Guayakí is pioneering the future of beverages with three new Organic Yerba Mate Fusions: Pure Endurance; Pure Passion; and Pure Mind. These innovative functional drinks celebrate the South American rainforest tradition of handcrafting health-enhancing infusions of yerba mate (mah-tay) and medicinal herbs. Organic Yerba Mate Fusions offer a boost […]

GUAYAKI HIRES VETERAN INDUSTRY LEADER AS Vice President OF SALES

San Luis Obispo, California (October 2005) – North America’s leading yerba mate company has hired an industry veteran to energize their sales program. Patrick Lee has joined the team at Guayaki Sustainable Rainforest Products as the Vice President of Sales. Prior to joining Guayaki, Lee was the President of nSpired Natural Foods, a leading provider […]


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