Brand News
Aug 14, 2026Last Updated Aug 14, 2026New Beverages: Poppi Sour Apple, MALK, Milonga, 5-Hour EnergyPoppi gets sour, 5-Hour gets spooky, Bulletproof gets moody and MALK gets ‘whole.’
Aug 10, 2026Last Updated Aug 10, 2026MALK Chasing ‘Another Spot in the Fridge’ with Nutrient-Dense ‘Whole’ Plant MilkHaving built its reputation around short ingredient decks and organic plant milks, MALK is adding more nutrition to the equation with the launch of Whole MALK.
May 5, 2026Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORMZero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through…
Oct 24, 2025New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back NogIt’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent…
Jul 11, 2025Last Updated Jul 11, 2025New Products: Premier Protein Gets Plant-Powered, Waffle House Cold BrewThis week’s new product gallery features new formats for Fiji and ISH, a plant-based pivot by Premier Protein, decadent flavor “bombs” courtesy of Milkbar x…
Mar 5, 2025Last Updated Mar 5, 2025Expo West Gallery: First Look at New ProductsAs Expo West 2025 kicks off this morning, here’s a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia…
Mar 4, 2025Last Updated Mar 4, 2025Expo West: MALK Expands Lineup, St. James Pivots Packaging, Jordan’s Skinny Mixes Moves to RTDOur coverage of Natural Products Expo West 2025 kicks off this week with news from MALK, Saint James Tea and Jordan’s Skinny Mixes.
Mar 18, 2024Last Updated Mar 18, 2024Expo West Notebook: Non-Alc Expansion; Weird Gets WiredOur latest news roundup from Expo West 2024 highlights a fresh approach from Weird Beverages, how Recess and Parch are growing the retail footprint of adult…
Mar 2, 2023Last Updated Mar 7, 2023Expo West Preview: Alt-Milk Innovators Build Around Clean Ingredients, BaristasFueled by widespread acceptance for both almond and oat milks, plant-based milk continues to scale at a healthy clip, expanding dollar sales 9.1% through…Sep 4, 2019Last Updated Sep 4, 2019MALK Organics Debuts New Organic Plant-Based CreamersMALK Organics, the cold-pressed nut milk brand best known for creating clean, plant-based milk alternatives, has announced the launch of its MALK Creamer line…
Aug 22, 2018Distribution Roundup: MALK Goes National With Whole FoodsMalk Organics is now available nationwide at Whole Foods, while Protein 2o makes a push into the South and KeHE lands a pair of new functional beverage brands.