The campaign supports GLAAD’s annual Spirit Day on October 16, which inspires millions of Americans to wear purple to take a united stand against bullying and show support for lesbian, gay, bisexual and transgender (LGBT) youth. PepsiCo is the official food and beverage sponsor for Spirit Day.
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke” campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
The Congressional Hispanic Caucus Institute (CHCI) proudly announced today a $2.5 million grant from the PepsiCo Foundation to further its mission of educating and training the next generation of Latino leaders.
The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.
As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.
PepsiCo thinks juice from cashew apples, sourced in India, could work as a nice substitute for more common juice ingredients, according to The New York Times.
It feels kinda funny to write, but here goes: the carbonated soft drink (CSD) category recorded a positive four-week growth period in sales. It’s the first time that’s happened in more than a year.
Today, Pepsi announced a dynamic new platform in partnership with Complex Media that supports some of today’s leading emerging artists, Pepsi Pulse Artist Spotlight.
As carbonated soft drink sales continue to decline, the cola giants have benefitted from a self-enacted compromise: smaller cans.
Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.
Mountain Dew today announced that Salt Lake City resident Nathan Balli was selected as the first Green Label Studios: Open Call winner.
As part of a new five-year partnership called “Recycle for Nature,” PepsiCo will expand the availability of recycling bins in the U.S., beginning where they are needed most—at gas stations and convenience stores.
U.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.
Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.
