Feb 23, 2018The New, New Niches Part II: Brands Target eSportsWhile fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday –elsewhere, technology has allowed…
Feb 19, 2018PepsiCo Launches Drinkfinity in U.S.After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s…Feb 16, 2018Last Updated Feb 16, 2018Mtn Dew Kickstart Introduces Kevin Hart as the New Face of the BrandMountain Dew today announced that actor, comedian and overall hardest-working-man-in-show-biz Kevin Hart will become the new face of Mtn Dew Kickstart.
Feb 13, 2018PepsiCo Reports Flat Revenue in Q4 Earnings CallSolid on revenues but sluggish in sales, PepsiCo’s fourth quarter and full-year results offered mixed fortunes for the food and beverage giant.
Feb 8, 2018Last Updated Feb 9, 2018PepsiCo Launches Bubly Sparkling WaterEarlier today, the CPG giant officially announced the launch of Bubly, an eight-SKU line of fruit-flavored sparkling water in 12 oz. cans that will debut at…Feb 2, 2018Last Updated Feb 2, 2018Pepsi Releases Super Bowl LII AdPepsi today unveiled its TV advertisement that will air during Super Bowl LII on Feb. 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through…Jan 26, 2018Last Updated Jan 26, 2018PepsiCo, NHL and NHLPA Ink Multi-Year North American Strategic AlliancePepsiCo, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) today announced a multi-year extension of their North…Jan 17, 2018Last Updated Jan 17, 2018PepsiCo’s Doritos Blaze and MTN DEW ICE Produce Joint Super Bowl AdDoritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl…Jan 12, 2018Last Updated Jan 12, 2018PepsiCo’s Mountain Dew Introduces MTN DEW ICEMountain Dew is introducing MTN DEW ICE, a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed.Jan 12, 2018Last Updated Jan 12, 2018Pepsi Unveils Global CampaignPepsi today unveiled this year’s global creative campaign, “Pepsi Generations,” a celebration of the brand’s rich history in pop culture for 120 years.
Dec 28, 2017Last Updated Jan 2, 2018The Top 10 Most Read BevNET Stories of 2017From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into…
Nov 16, 2017Last Updated Nov 16, 2017In the Courtroom: Soda Titans Under Fire Over “Diet” Claims; Forager SuedIn this In the Courtroom roundup, the country’s three largest soda companies face multiple lawsuits alleging their diet products are false and misleading to…Nov 13, 2017Last Updated Nov 13, 2017Pepsi Partners with Yankees Star Aaron JudgeOutfielder Aaron Judge will serve as the face of Pepsi, championing the spirit and excitement of baseball, both on and off the field.Oct 30, 2017Last Updated Oct 30, 2017PepsiCo Names Dave Yawman Executive Vice PresidentPepsiCo, Inc. announced that Dave Yawman has been named executive vice president, government affairs, general counsel and corporate secretary, effective…
