Premium, dairy-free creamer brand nutpods introduced a new packaging design for its shelf-stable creamers in February, a move intended to further distinguish the brand from its competitors as nutpods brings its beloved, best-selling creamers into retailers nationwide.
The specialty channel still aims to serve consumers looking for distinctive and innovative beverage products, but that category has had outsized growth — which means its role within the channel’s commercial ecosystem is evolving.
Approaching its third anniversary, plant-based non-dairy creamer brand Nutpods is heading into 2018 with its eye on the grocery channel as the brand enlarges its brick-and-mortar footprint with 3,000 new retail accounts and new funding from past investor CircleUp.
In this edition of People Moves: Mathis Martines joins branding firm Concentric; Runa hires former Whole Foods executive to top sales post; Nutpods taps Mark Nunn as VP of sales; Maker of Wild Tonic Kombucha names Steven Siegel as CEO; Ryan Lake joins OMAC Beverage Advisors as managing director.
After launching nutpods with a Kickstarter campaign in late 2013, nutpods founder & CEO Madeline Haydon successfully entered the marketplace in May of 2015.
The most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2 liter bottles from Philadelphia, and Forbes lists its top female leaders in food.
nutpods, the dairy-free alternative to half and half, made from almonds and coconuts, recently closed their Series A round with Circle Up.
All three flavors, Original, French Vanilla, and Hazelnut are available to UK consumers.
Whole30 Founder and CEO, Melissa Hartwig, was drawn to the company’s commitment to clean label ingredients and its complete line of unsweetened creamers.
nutpods has also been accepted into New Leaf Community Markets in northern California with 8 locations and Oregon’s New Seasons Markets, with 19 locations.
The creamer will be available for coffee & tea service as well as a highlighted ingredient in two dishes during the cruise.
In addition to Haggen, the company has secured grocery placements throughout the west coast, including Mother’s and Town & Country markets (southern California), focusing on southern California, San Francisco, Portland and Seattle.
The next nutpods production run is complete, and Green Grass Foods expects to have Original and French Vanilla flavors back in stock in within a week.
