Odwalla is launching its most innovative product yet: Odwalla Zero Sugar. Available for $3.49 per 12 fl. oz. bottle across retailers nationwide and online, Odwalla Zero Sugar is available in three bold and indulgent flavors – Dark Choco-Berry, Strawberries & Cream and Vanilla Matcha.
In 1980, three young musicians in Santa Cruz, California, started selling great-tasting juices out of the back of their VW van. Nearly four decades later, Odwalla has evolved into a purpose-driven brand, becoming an innovator within the Natural Health Beverage category.
In this week’s episode we’re joined by two groundbreaking entrepreneurs and beverage innovators: Rhonda Kallman, the co-founder of Samuel Adams and Boston Harbor Distillery and Califia Farms co-founder and CEO Greg Steltenpohl.
In the face of the growing anti-sugar movement, juice brands are responding by refining their offerings and attitudes towards the formulation, marketing and processing of their products in divergent and innovative ways.
Consumers drop Odwalla “evaporated cane juice” class action suit, Hint asks for a stay on lawsuit challenging its “all natural” claims, Lakewood Organic Juices faces challenge to its “cold pressed” and “fresh pressed” claims in new class action suit.
In the courtroom this month: A class action against Odwalla can move ahead after a judge declined a request to toss the case, Pennsylvania’s state Supreme Court declines to hear the “soda tax” case, and POM Wonderful accuses Wonder Fuel of “forum shopping” in trademark infringement allegations.
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.
DINUBA, Calif.–(BUSINESS WIRE)–For the sixth consecutive year, Odwalla has branched out to bring the goodness of trees to locations across the country. Since 2008, Odwalla has helped plant more than a half-million dollars’ worth of trees through its Plant-A-Tree program. This year, the brand has partnered with The Nature Conservancy’s All Hands on Earth and Healthy Trees, Healthy […]
With the consumer in mind, Odwalla has redesigned its packaging for the first time in six years. The healthy beverage and bar maker, owned by the Coca-Cola Co., Inc. says it has tried to remove much of the clutter from its bottles and proceeded with a cleaner look and a color-coded system that matches caps with drink segments.
Odwalla Garden Organics carry the United States Department of Agriculture (USDA) Organic Seal HALF MOON BAY, Calif.–(BUSINESS WIRE)–Since 1980, Odwalla has captured the goodness of fruits and vegetables in its nourishing beverages, delighting the taste buds of millions. This summer, the brand is branching out and expanding on its popular Odwalla Organic Carrot Juice flavor […]
Odwalla’s line of kids’ smoothies is a proud supporter of HealthyChildren.org, the official parenting web site of the American Academy of Pediatrics HALF MOON BAY, Calif.–(BUSINESS WIRE)–Parents on a quest for fortified, natural 100% juice their kids might actually enjoy drinking can now find some delicious assistance from Odwalla. Beginning this week, Odwalla is introducing […]
Arriving in stores this month, delicious new Odwalla Smoothie Refreshers(TM) offer a smooth yet light texture, making them great for enjoying with meals HALF MOON BAY, Calif., Oct 10, 2011 (BUSINESS WIRE) — It’s time to give your favorite meal a refreshing new sidekick. With the introduction of its new line of 150-calorie (per 12 […]
New Odwalla Super Protein Mango is Fortified with 20g of Soy Protein in Each Bottle, Making It the Only Non-dairy Mango Protein Beverage in the Market HALF MOON BAY, Calif.–(BUSINESS WIRE) — For people craving a different type of protein beverage with a refreshingly ripe and sweet flavor, the search is over. This month, Odwalla […]
Half Moon Bay, CA, March 9, 2011 – Now people have even more reasons to feel good about drinking Odwalla. With the recently completed installation of five natural gas fuel cells at its juice packaging plant in Dinuba, Calif., drinking Odwalla can make you feel good about yourself and good about the environment. Using technology […]
