Dirty Business: Why Soda Trends Are Shaping Strategy From Pepsi to Taco Bell

Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.

Distribution: Pressed’s Pack Strategy Expands At Costco

Pressed continues to make progress in expanding its wholesale business, which is rolling out its next grocery-exclusive multi-pack — this time at over 550 Costco locations nationwide — this month.

New Products: Lucky Bets on Black, Magic Cactus Does Cherry

This week’s gallery features a first look at Pepsi Prebiotic, the first release from Lucky Energy’s Black Label Collection, a fan-demanded flavor from Magic Cactus, and more.

People Moves: Pressed Juicery Names New CFO

Former Health-Ade CFO Gary Cooperman has been appointed to Pressed Juicery’s leadership team in a split role as CFO and COO where he is focusing on expanding the brand’s retail presence.

People Moves: Humm Kombucha Hires New Sales VP

Bruce Boettner Joins Humm Kombucha; Pressed Juicery Brings on New Sales VP; Lavit Names Former Keurig Exec as VP National Account Sales; Hardy Assumes Head of Consumer & Athlete Engagement Role at Gatorade; Danny Rubenstein to Advise Vuka

Kill Cliff, Kohana, Bai, Pressed Juicery Among Top Beverage Brands on Inc. 5000

The list, which ranks companies based on revenue growth over the past three years (and at least $2 million in 2014 revenue) included just a handful of non-alcoholic beverage brands, but most of those that did make the cut are featured in the top fifth of all included companies.