Red Bull Energy Drink

New products from Liquid I.V., V8, Monster Energy and Red Bull fuel holiday shopping with new seasonal flavor varieties.

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.

Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.

After pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support.

Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.

In this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays homage to one of its community members.

Sales of Monster Energy outpaced the overall energy drink category in the two-week period ending February 27, according to an analysis of Nielsen data by Goldman Sachs Equity Research. Monster saw U.S. dollar sales rise 8.6% year over year in the two-week period to $5.74 billion, declining slightly from 9.8% in the four-weeks and 11% in the 12-weeks.

An internal battle over whether to publicly support the Black Lives Matter movement at Red Bull has led to the exit of two of the energy drink maker’s top North American executives, according to media reports this week. In an email to BevNET, Red Bull confirmed that Red Bull North America (RBNA) CEO Stefan Kozak and president and CMO Amy Taylor were “no longer with the company.”

Red Bull announces the relaunch of the Winter Edition Plum Twist, offering the wings of Red Bull with the smooth taste of plum and cinnamon.

Have you ever wished you could spend a day with players on your favorite Major League Soccer Team, the New York Red Bulls? In celebration of the launch of this year’s new, limited edition Red Bull New York Red Bulls Can, one lucky fan has a chance to win the opportunity to do just that.

In celebration of the release of the second limited edition Red Bull Energy Drink Kris Bryant can, Red Bull hosted an official batting practice at the Chicago Riverwalk, where the north, south, and main branches of the Chicago River meet.

Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.

USA Basketball has announced a multiyear partnership with Red Bull North America to build an elite pathway for men’s and women’s players who have a goal of competing at the highest levels of 3×3 basketball.

Tyler “Ninja” Blevins has taken the world by storm and today he can claim his own Red Bull can. The 8.4 fl oz Red Bull Energy Drink Ninja can is available nationwide beginning April 1 in 4- and 12-packs while supplies last.