Brand News
Jan 20, 2026People Moves: Coke Prioritizes Digital With New Executive RoleRecent beverage industry leadership changes include Coke’s new digital role, executive changes among THC drinks and a new VMG partner.
Jun 3, 2025Last Updated Jun 3, 2025Next In Natural Acquires Rowdy Mermaid; Founder Dunn Staying OnCPG private equity firm Next In Natural (NeNa) has acquired Colorado-based kombucha and soda brand Rowdy Mermaid, along with new equity investor Luke Comer,…
May 16, 2023Last Updated May 16, 2023Distribution Roundup: Midwest Juicery Crafts Regional Strategy for Cold-Pressed ProductsAfter watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to…
Jul 2, 2021Last Updated Jul 6, 2021Distribution Roundup: Poppilu Goes Nationwide; Rowdy Mermaid Expands Adaptonic LineKids lemonade maker Poppilu’s distribution is popping off as the brand grows its footprint to roughly 2,500 stores nationwide; Launched into Rocky Mountain…
Mar 24, 2021Rowdy Mermaid Launches Mushroom-Based Adaptonic LineRowdy Mermaid is extending its portfolio of functional beverages beyond kombucha with its new Adaptonic line of sparkling immunity beverages. The tonics,…
Sep 21, 2020Distribution Roundup: Celsius Adopts DSD for Target StoresCelsius Adopts DSD for Target Stores; Rowdy Mermaid Launches Ecommerce Platform; Hubble Adds HiTouch Distribution, Expands Whole Foods; Tea of a Kind Launches…Sep 15, 2020Rowdy Mermaid Announces National Availability Through New Website and Direct-to-Consumer PlatformRowdy Mermaid, a beverage company producing crisp and refreshing, function-forward kombucha, announced the online debut of its full lineup of functional brews,…Aug 4, 2020Last Updated Aug 4, 2020Rowdy Mermaid Hires Director of Foodservice to Oversee National DevelopmentRowdy Mermaid, a beverage company producing crisp and refreshing, function-forward kombucha, has announced the addition of Danielle Eberly to the sales team as…Jun 11, 2020Last Updated Jun 11, 2020Rowdy Mermaid Kombucha Announces National Availability At Sprouts Farmers MarketRowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha, has announced national availability of Rowdy Mermaid…
May 27, 2020Rowdy Mermaid Raises Another $3.5M in Series A ‘Second Tranche’Rowdy Mermaid Kombucha announced today it has raised an additional $3.5 million from investment firm KarpReilly in a “second and final tranche” of its Series A…
May 15, 2020Brands Give Back: Rowdy Mermaid Donates to Colorado-Based Nonprofits; Susosu Water Joins Campaign to Support Mothers in NeedThe food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’…Feb 19, 2020Rowdy Mermaid Kombucha Announces New Flavor Watermelon BloomRowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha has announced a new addition to its lineup of low-sugar,…Jan 22, 2020Rowdy Mermaid Kombucha Expands National DistributionRowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha today announced a national partnership with Green Spoon…
Dec 13, 2019Last Updated Dec 13, 2019People Moves: Todd Berardi Exits HiballTodd Berardi Exits Hiball; Rowdy Mermaid Names VEB, PepsiCo Vet as VP of Sales & Marketing; Mad Tasty Names Dan Holland as COO; Sprig CEO Michael Lewis Exits…