CPG private equity firm Next In Natural (NeNa) has acquired Colorado-based kombucha and soda brand Rowdy Mermaid, along with new equity investor Luke Comer, founder of Sapient Stews, the company announced today.
After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.
Kids lemonade maker Poppilu’s distribution is popping off as the brand grows its footprint to roughly 2,500 stores nationwide; Launched into Rocky Mountain Whole Foods stores in March, Rowdy Mermaid announced that it has expanded its mushroom-based Adaptonic line into four additional Whole Foods divisions.
Rowdy Mermaid is extending its portfolio of functional beverages beyond kombucha with its new Adaptonic line of sparkling immunity beverages. The tonics, launching this month, are made with fruit, botanical herbs and Reishi mushrooms.
Celsius Adopts DSD for Target Stores; Rowdy Mermaid Launches Ecommerce Platform; Hubble Adds HiTouch Distribution, Expands Whole Foods; Tea of a Kind Launches New Flavors in Southeast and Midwest; The Bitter Housewife Adds PacNW; KÖE Kombucha Adds SoCal 7-Eleven
Rowdy Mermaid, a beverage company producing crisp and refreshing, function-forward kombucha, announced the online debut of its full lineup of functional brews, marking the first time the brand has gone direct-to-consumer since launching in 2013.
Rowdy Mermaid, a beverage company producing crisp and refreshing, function-forward kombucha, has announced the addition of Danielle Eberly to the sales team as Director of Foodservice to support continued national sales growth by securing new placements with regional and national foodservice chains, corporate campuses, parks, airports and other venues.
Rowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha, has announced national availability of Rowdy Mermaid Kombucha products at Sprouts Farmers Market, one of the fastest-growing natural food retailers in the country.
Rowdy Mermaid Kombucha announced today it has raised an additional $3.5 million from investment firm KarpReilly in a “second and final tranche” of its Series A funding round, bringing the total financing to $7 million. In February 2019, KarpReilly led the Colorado-based brand’s initial Series A round and co-founder Allan Karp joined Rowdy Mermaid’s board of directors.
The food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’ efforts to give back, including Rowdy Mermaid’s donations to local Colorado nonprofits and Susosu Water’s efforts to support young and single mothers in the Washington, D.C. area.
Rowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha has announced a new addition to its lineup of low-sugar, low-acid, alcohol-controlled brews – Watermelon Bloom™ – in advance of upcoming attendance at Natural Products Expo West at the Anaheim Convention Center from March 3-7, 2020.
Rowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha today announced a national partnership with Green Spoon Sales.
Todd Berardi Exits Hiball; Rowdy Mermaid Names VEB, PepsiCo Vet as VP of Sales & Marketing; Mad Tasty Names Dan Holland as COO; Sprig CEO Michael Lewis Exits Company; Scott LaPorta Joins Sugarfina as CEO; Lemon Perfect Names VP of Sales, VP of Operations; Apple Rush Adds Randy Ornstein to Advisory Board
Rowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha, has announced the hiring of its first VP of Sales and Marketing, effective October 2019.
