Runa Clean Energy

The Vita Coco Company’s plant-based energy drink brand Runa may be on the auction block after being discontinued, effective immediately, according to the brand’s website.

Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network

RUNA Clean Energy, the organic energy drink made from the guayusa leaf, is now being distributed nationally by Keurig Dr Pepper (KDP) and other regional distributor partners. RUNA contains 150 mg of natural caffeine from a single source, and comes in a range of sweetened and zero-calorie, zero-sugar variants. It was recently acquired by All Market Inc. (AMI), the parent company of Vita Coco. 

Runa, the clean energy drink, has officially relaunched with an updated packaging design and new marketing campaign. This relaunch represents a long overdue overhaul of the tired energy drink category.

ROAR Organic Hires Bart Silvestro as COO and President; William Lane Named Brand Director at Runa; Lain Hancock Leaves KDP; Former VOSS CEO Bayern Enters Cannabis Space; Bill Lange Joins Oxigen

It’s time to look back at the past year by reminiscing on the exciting innovations, landmark deals, and major developments that changed the beverage industry. And there’s no more objective way to do that than list to our most read articles of 2018.

Whipstitch Capital’s Mike Burgmaier, Blueberry Ventures’ Arif Fazal, and Green Circle Capital Partners’ Stu Strumwasser weigh in on hot topics in the beverage industry including the future of the DPS allied brands portfolio, new competition for natural energy drinks, and why alcohol companies are interested in kombucha.

All Market, Inc. (AMI), the parent company of coconut water maker Vita Coco, today announced the acquisition of Runa, an organic energy drink brand made with the guayusa leaf. Terms of the deal were not disclosed.

People Moves: Tim Sullivan in as Interim CEO at Runa; Beth Wilson-Parentice Out of Sipp; Gerry David in at Jel Shot Co.; Campbell Appoints Roberto Leopardi President of Meals and Beverages Division

To better serve the brand’s social mission, Runa is shifting its focus towards selling more product— specifically its growing line of 12 oz. canned “clean” energy drinks.

Ep. 71 of the podcast includes an interview with Doug Zell, co-founder, Intelligentsia Coffee. Zell discussed how Intelligentsia’s relentless pursuit for improvement permeates its retail and packaged coffee business and why “quality will always find an audience.”

This week’s episode of the Taste Radio podcast includes a feature conversation with Alex Galindez, a veteran marketing executive in the food, beverage and media industries who leads guayusa-based beverage company Runa.

In this edition of People Moves: Mathis Martines joins branding firm Concentric; Runa hires former Whole Foods executive to top sales post; Nutpods taps Mark Nunn as VP of sales; Maker of Wild Tonic Kombucha names Steven Siegel as CEO; Ryan Lake joins OMAC Beverage Advisors as managing director.

Runa, a maker of guayusa-based teas and energy drinks, has tapped veteran beverage executive Alex Galindez as its new CEO. Galindez, who was most recently the general manager of organic cold-pressed juice brand BluePrint, takes the reins from Runa co-founder Tyler Gage, who has a new role as chairman of the company.