@@img1 PURCHASE, N.Y. – August 13, 2007 – Gamers anxiously awaiting the September 25 launch of Halo 3 will now have the perfect drink to get them ready for play – Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with […]
@@img1PURCHASE, NY – June 2007 – Americans are tired of being tired. According to a new survey commissioned by Diet Pepsi MAX, an invigorating zero-calorie cola with ginseng and more caffeine, 84 percent of Americans* experience a daily “afternoon slump.” They’re also having a tough time being discreet about it. More than half of respondents […]
@@img1PURCHASE, NY – May 15, 2007 – Mountain Dew today announced the launch of Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (www.greenlabelart.com) will be released May through October in select markets. This series marks the first time a carbonated soft […]
@@img1PURCHASE, NY – May 14, 2007 – Mountain Dew today announced that it’s partnering with DreamWorks Pictures and Paramount Pictures for a unique promotion in conjunction with the July 4 release of the highly-anticipated live-action film “TRANSFORMERS.” The “Transform Your Summer” online promotion will award more than 150,000 prizes, which have a total value of […]
PLANO, Texas, May 4 – As of yesterday, less than one week after launching the Diet 7UP Taste Challenge, more than 70,000 consumers have requested a Diet 7UP Taste Challenge Kit at http://www.7up.com! And, once the limited supply of Taste Challenge Kits runs out, Diet 7UP will offer a coupon for a free 2 Liter […]
March 15, 2007 Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should we lie awake and fret about sleep draining our reserves? A. Craig Horswill, principal scientist at the Gatorade Sports Science Institute in Barrington, says people […]
@@img1PURCHASE, NY – February 22, 2007 – Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in […]
PURCHASE, NY January 30, 2007 – The country’s biggest sporting event will feature two of the country’s most popular beverage brands as Pepsi and Sierra Mist share the spotlight on Super Bowl XLI, February 4 on CBS. Pepsi-Cola will present the Super Bowl Halftime Show starring superstar Prince and Sierra Mist will debut three new […]
@@img1PURCHASE, N.Y. – Jan 23, 2007 – Aquafina, the number one brand of bottled water in the U.S., is bringing the water category to life with the launch of Aquafina Alive – a low calorie, vitamin-enhanced water beverage. Available in three refreshing flavor combinations – Berry Pomegranate, Peach Mango and Orange Lime – Aquafina Alive […]
PURCHASE, NY – January 12, 2007 – Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle – a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online. The […]
@@img1PURCHASE, N.Y., January 11, 2007 – During the nation’s most-watched TV event, football fans will have the chance to win a one-of-a-kind Super Bowl edition Pepsi can and tickets to the biggest game of the year – for life. The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from […]
GREENWICH, CT – November 21 – North Castle Partners announced today a definitive agreement to sell Azusa, California-based Naked Juice Company, a leader in the fast growing super premium juice category, to PepsiCo (NYSE:PEP). This transaction marks the third investment exit for North Castle Partners, a leading private equity firm focused exclusively on consumer businesses […]
BOULDER, Colo., Sept. 26 /PRNewswire-FirstCall/ — PepsiCo, Inc. has acquired IZZE Beverage Company, maker of all-natural, sparkling fruit juices. The agreement was announced today at a company-wide meeting at IZZE’s headquarters in Boulder, Colo. @@img1IZZE is an up-and-coming brand in the rapidly expanding market for better- for-you beverages. Founded in 2002, the company has built […]
PURCHASE, N.Y., Aug. 14 /PRNewswire-FirstCall/ — PepsiCo announced today that Steve Reinemund, 58, Chairman and CEO, will retire next May. “After 22 years with PepsiCo, more than five of them as Chairman and CEO, I have decided that my family is entitled to more time from me than the responsibilities and obligations of continuing as […]
