Brand News
Apr 2, 2013Shadow Beverages Names Former PepsiCo Executive as CMOBob Shafer Brings 30 Years CPG Experience to Privately Held Beverage and Snack Company PHOENIX, AZ, April 1, 2013 – Shadow Beverages and Snacks recently…Sep 6, 2012Shadow Beverages and Snack Appoints New Business Strategy and Finance LeaderRick Peterson Joins Shadow As Executive Vice President of Business Development PHOENIX, AZ, September 5, 2012 – Shadow Beverages and Snacks recently appointed…Nov 9, 2010The Flow: PepsiCo and GNC Plan Phenom; 29 Days to BevNET LiveON TOP 29 days remain until BevNET 2009. Link PepsiCo and GNC have signed an agreement to develop and sell fortified cocont water products under the Phenom…Jul 22, 2010WheyUP Re-Starts Production With New Executive Chairman and CEOGilbert, Ariz. – July 21, 2010 – WheyUP, the Original Protein Drink with Energy, announced today that the company has restarted production after a round of…May 8, 2009WheyUP Expands Distribution in AZGilbert, Ariz. – May 11, 2009 – WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with SPIKE…Feb 19, 2008WheyUP to Be Sold in AustraliaGilbert, Ariz. – February 19, 2008 – WheyUP, the Original Protein Drink with Energy, continued its aggressive global distribution campaign by signing a deal…Feb 7, 2008WheyUP to be Sold at Ralphs Grocery in CaliforniaGilbert, Ariz. – February 7, 2008 – WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with…Jan 29, 2008WheyUP Expands into New England and SouthwestGilbert, Ariz. – January 29, 2008 – WheyUP, the Original Protein Drink with Energy, continued its aggressive national distribution campaign by signing deals…Dec 12, 2007WheyUP to Be Featured on the National Business SeriesGilbert, Ariz. – December 12, 2007 – WheyUP, the Original Protein Drink with Energy, will be featured on the National Business Series (NBS) after finishing…Sep 19, 2007WheyUP to Be Sold Through by BodyBuilding.ComChandler, Ariz. – September 18, 2007 – WheyUP, the Original Protein Drink with Energy, continued its aggressive nationwide distribution campaign by signing a…Sep 11, 2007WheyUP Signs Marketing Deal with FizzChandler, Ariz. – September, 2007 – WheyUP LLC, makers of WheyUP the Original Protein Drink with Energy, signed a deal with Atlanta-based Fizz to become…Aug 8, 2007WheyUP Launches Nationwide with GNC Distribution Deal@@img1 Chandler, Ariz. – August 8, 2007 – WheyUP, the Original Protein Drink with Energy, launched its nationwide campaign with a distribution deal with retail…Aug 7, 2007WheyUP Changes Packaging to Plastic BottlesChandler, Ariz. – August 6, 2007 – To coincide with its national launch in September, WheyUP, the Original Protein Drink with Energy, will be sold in…Aug 2, 2007WheyUP Adds New Tropical Citrus Flavor to Its LineupRevolutionary beverage combines 20 grams of whey protein with an energy formula @@img1Chandler, Ariz. – August 1, 2007 – WheyUP LLC has introduced a new flavor…