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With functional benefits now available across virtually every corner of the beverage industry, what does cold-pressed juice need to offer to stand apart? And can HPP brands turn a historically premium proposition into something consumers can reach for every day?
For years, adult non-alc (ANA) spirits have chased after major retail placements. Now, as they turn to bars and restaurants, is it too late to make a splash? More than halfway into 2026, the category is maturing and splitting into competing strategies, especially as brands circle new opportunities. Many of those are on-premise channels.
A few years ago, market watchers and brand builders were seemingly convinced that plant-based milk alternatives were hastening the end of dairy milk as we knew it. But the winds have changed: with GLP-1 drug use soaring and functional nutrition trends shifting, fluid milk – specifically the high-protein, low-sugar ultra-filtered variety – and dairy-based drinks are back in style.
HPP juice by sales and growth.
In food industry news: Ferrero Group Agrees To Acquire Purely Elizabeth and Peppertux Raises $2.35M to Fuel Retail Expansion.
Outside of the large soft drink networks that are largely closed to independent outside brands, beer wholesalers represent the best DSD option for brands seeking to crack nooks and crannies like convenience stores, delis and independent grocers with some degree of hands-on execution.
we recently embarked on a marketing experiment internally that led to an email being sent to just about every single speaker who has ever joined us at BevNET Live. It turned out to be a happy accident. Even amidst the bouncebacks and the occasional “lose my number” reply – miraculously, there were many fewer than I’d imagined – the sheer volume of names, going back more than 15 years, worked pretty well as an electronic stand-in for the Proustian Madeleine.
In craft beer news: Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025; Martignetti to Acquire Red/Gold Network Distributor Girardi in Massachusetts; Wild Goose, SS BrewTech Owner to Discontinue Brewing Division; and Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly.'
In beverage news: Liquid Death, David Protein Facing Lawsuits Claiming Allulose Contradicts ‘Zero Sugar’ Claims; Investors Sue Simply Good Foods Over ‘Abject Failure’ To Integrate OWYN Brand; OLIPOP Announces New CEO; Founder Goodwin Set for Innovation Role; and Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down.
My time as the publisher of a beverage magazine is coming to an end: I will, sadly, be retiring from my role at BevNET at the end of the year. BevNET Live, in December, will be the final coda to a career that has given me joy, fulfillment and satisfaction for 35 years.