BevNET reporters recap news and notes from the show floor at Natural Products Expo East 2021, including different approaches in enhanced water from Essentia and Oxigen, while True North and Humm Kombucha highlight news coming out of the energy drink category.
Breakthru Beverage continues to solidify its position in the CBD beverage market with today’s announcement of its partnership with Sprig and Cloud Water.
As the beverage industry faces a painful crunch on aluminum can supply, another manufacturer announced last week that it is working to expand production. Crown Holdings said Friday that it has selected Mesquite, Nevada as the location of a new aluminum can manufacturing facility.
Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based ShineWater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.
The ready-to-drink spirits space saw a wide range of innovation this month from a supergrain alcohol-based Paloma from Crook & Marker to a sake-based cocktail from singer Jay Sean.
We recap news and notables from the show floor at Natural Products Expo East 2021, including innovation from Vita Coco, Super Coffee and Elmhurst.
As the cocktail mixer category sees renewed growth with the rise of at-home alcohol consumption, U.K.-based premium brand Fever-Tree is feeling the buzz. The company reported U.S. revenue growth of 42% on a constant currency basis in the first half of 2021, with on-premise sales rebounding rapidly following last year’s channel shutdown.
Brands like Zolt, MANTRA Labs and Plants by People launched during the height of the pandemic last year as ecommerce plays and are now establishing themselves in a period where consumers are seeking out solutions to stress, immunity and sleep issues. Meanwhile slightly more established players like the aforementioned Beam and Blume have seen sales spike online and embraced new innovation.
Actress Blake Lively is the latest film star to throw her hat into the beverage industry as the founder of Betty Buzz, a new brand of non-alcoholic sparkling mixers launching today. Available in five flavors -- Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer -- Betty Buzz mixers are non-GMO and are made with no artificial sweeteners or colors.
The Specialty Food Association (SFA) announced today that its Winter Fancy Food Show will be relocating from San Francisco to Las Vegas in 2022. The annual event, previously set to be held at San Francisco’s Moscone Center, will now be held at the Las Vegas Convention Center on February 6-8.
The New Yorker looks at how the rise of non-alcoholic alternative beverages is impacting alcoholics in recovery; Super Coffee is profiled by the Austin American-Statesman after relocating the company to Texas; Reuters probes how climate change is prompting American farmers to plant coffee trees.
Better-for-you energy drink maker A SHOC announced today that former Senior VP of Monster Energy, Dan Lamb, has joined the company as its new Chief Commercial Officer.
The growth of better-for-you products has been one of the top stories of the food and beverage industry for years now, but according to the latest Healthy Living Consumer Products review by Whipstitch Capital and SPINS, that growth is now “beyond long-term,” rating as one of the top industry trends for 2021.
Non-alcoholic beverage sales remained strong while volumes continue to shift back toward the on-premise channel, increasing 11.2% year-over-year during the two-week period ended on September 11 and including Labor Day weekend, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
