Headlines

Liquid Death Raises $75M, Preps Flavored Sparkling Line Launch

The California-based canned water maker announced this week that it has raised $75 million in a Series C round led by startup studio Science Inc. The new funding brings the brand’s total financing to about $125 million since its founding in 2018 and is aimed at helping the company scale its presence in the conventional channel and support a new flavored sparkling water line launching at the end of this month.

Taste Radio: Could A Microbubble Transform An Industry? Todd Carmichael Is Betting On It.

Todd Carmichael, who co-founded pioneering third-wave coffee company La Colombe, is once again breaking new ground with the launch of innovative “shimmering water” brand Loftiwater. In this episode, Carmichael spoke about how the pandemic influenced his decision to step away from La Colombe and inspired a fresh start, his ambitious vision for Loftiwater and why the brand’s early start included a chartered plane to Venezuela.

Singer Katy Perry Launches Non-Alcoholic Apéritif Brand

Singer Katy Perry is embracing “pleasure with restraint” with the launch of De Soi, a line of sparkling non-alcoholic apéritif created in partnership with master distiller Morgan McLachlan of premium spirits maker AMASS.

BevNET Live Winter 2021: The D2C Brand Building Formula

As CEO of online consulting firm Sharma Brands, Nik brings unique insights and experience as to how CPG companies large and small should think about their go-to-market strategies and their approach to establishing a brand in the modern web environment.

Drizly: RTDs To Continue Growth in 2022, Regardless of Pandemic Status

While the COVID-19 pandemic may have accelerated growth for ready-to-drink canned cocktails (RTDs) over the last two years, alcohol delivery platform Drizly said the segment is more than “a pandemic-driven fad” and has the potential to drive retail sales.

Taste Radio: We Have A Suggestion Or Two For 2022

In Taste Radio’s final episode of 2021, the hosts spoke about why entrepreneurs launching new and innovative concepts need to consider the addressable market for their brands and products going into 2022. They also discussed the news that a high-profile kombucha company has leapt into the growing pool of probiotic sodas, a fast-growing snack brand’s recent raise and a number of notable products that crossed their respective desks over the past week.

The Top 10 Most Read BevNET Stories of 2021

Whether it was closing deals, filing lawsuits or simply reshuffling product rosters, 2021 saw beverage industry operators staking out positions and fighting to defend them in a variety of ways.

Nielsen: Price Hikes Help Offset Uneven Volumes

Driven in part by manufacturer price increases and decreased promotional activity, dollar sales growth remains strong across non-alcoholic beverages, according to the latest analysis of Nielsen data by Goldman Sachs Equity Research.

Royal Refresh: Marquis Rebrand Trades ‘Energy’ for ‘Caffeinated Refreshment’

The California-based company, launched in 2013, announced this week a visual refresh and reformulation for its three-SKU line of sugar free energy drinks, available in Super Berry, Mango Ginger and Citrus Yuzu flavors, with the aim of creating a package design that reflects its positioning as a natural “caffeinated refreshment” beverage.

Taste Radio: How To Make Retailers, Investors And Trendsetters Love Your Brand

This special edition of the podcast features highlights from interviews with six founders, creators and innovators who joined us on the show during the second half of 2021. Our guests include award-winning television host, chef and writer Andew Zimmern; Vanessa Pham, the co-founder and CEO of Omsom; Erewhon chief growth officer Kabir Jain; Catherine Dockery, the founder of Vice Ventures; Foxtrot Market co-founder and CEO Mike LaVitola; and Danielle LiVolsi, the founder and CEO of Nuttzo.

Distribution Roundup: Caliwater Heads East and Wynk Hits Maine

Cactus water brand Caliwater is heading for the East Coast with a new expansion into New York, New Jersey, Pennsylvania and Maryland stores; Cannabis seltzer brand Wynk is branching out around the country, now adding dispensary accounts in Maine; Chilean plant-based milk maker NotCo is expanding its U.S. presence.