Ex-Dairy Execs Launch Japanese-Inspired Plant Milk
Launched this month by two former dairy industry executives, Yoi is taking a gut-health approach to plant-based milk through a slow-cultured combination of nut and seed milk. The inspiration behind the brand’s culturing techniques are also tied to its name; meaning ‘good’ in Japanese, Yoi made its debut at local San Francisco farmers markets and is now on the shelf at 20 independent grocers in the Bay Area.