In this week's distribution roundup: Ocean Spray Launches Frutas Frescas Juice Line at Walmart and Boxed Water Now Available on Alaska Airline Flights.
Black Rifle Coffee Company is going public after it announced this week it will merge with a special purpose acquisition company (SPAC) in a deal that values the military-focused brand at $1.7 billion.
Non-alcoholic craft beer maker Two Roots Brewing and cannabis beverage company Truss Beverage Co. announced a partnership this week to bring hemp-infused, non-alcoholic beer to Canada. The line will launch under Truss’ new Bedfellows Liquid Arts brand with two THC and CBD-infused beers -- Bedfellows Haus Mates and Bedfellows Indie Pals.
The U.S. and European Union (EU) have struck a deal that will lift some tariffs on aluminum and steel that were enacted by former President Donald Trump. The deal, which was reached during the Group of 20 summit in Rome last weekend, will remove tariffs on “limited volumes” of aluminum and steel made in EU member countries, Commerce Secretary Gina Raimondo told the Washington Post.
After 14 years in business, premium sparkling water maker Found is no stranger to reinventing itself. Now, after the pandemic forced the international company to overhaul its strategy, the brand is relaunching again with new funding, a new headquarters and a new name.
According to a press release, the new funds will also be used for “technology development and talent acquisition.”
All channel non-alcoholic beverage sales continue to show their strength as dollar sales accelerated in the period ending October 23, rising 13.2% in the two-weeks, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Total dollar sales were up 27% in the period on a two-year stacked basis.
Whether it's connecting with loved ones around the dinner table or slipping into something stylish (and cozy), spirits brands are pulling out all the stops to attract consumers as the winter holiday season begins to kick into gear. In this roundup, we highlight an handful of notable new campaigns and activations, including limited edition merch from Glenfiddich and Mount Gay Rum.
A film actor and active investor in several high-profile brands including Super Coffee, NUGGS and Blaze Pizza, Patrick Schwarzenegger recently added the title of entrepreneur to his resume as the co-founder and CEO of brain health brand MOSH. In our interview, Schwarzenegger spoke about why MOSH broke every traditional rule for developing and launching a CPG brand, his investment philosophy and the value of company management when making funding decisions.
Toronto-based canning company Wildpack announced today it has acquired Michigan-based Land and Sea Packaging for $26.1 million, as well as common shares of Wildpack with an aggregate value of about $11.2 million.
XED Beverages has partnered with supermodel Jordan Barrett for the launch of its new ready-to-drink cocktail line, HAPĒ SAKE SPRITZ.
![Coke Acquires BodyArmor for $5.6B [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018/08/14121335/CocaCola_Bodyarmor_970-150x150.jpg)
The Coca-Cola Company announced today that it has acquired full control of sports drink maker BodyArmor for $5.6 billion, its largest acquisition to date. The beverage giant is exercising its option to purchase BodyAmor in full at a pre-existing discount, as included in a 2018 deal that gave Coke U.S. distribution rights to BodyArmor and a 15% stake in the brand.
In this courtroom roundup: PFAS Regulation ramp up and experts urge manufacturers to look at their supply chain, India Globalization Capital reaches settlement in investors lawsuit and Judge dismisses class action against Arrowhead Mountain water.
With January resets coming up quick, this week saw the announcement of several new products set to hit shelves at the start of the new year. Here’s a quick look at this week’s notable new launches and release announcements.
