Headlines

Distribution Roundup: UFO Partners with Imperfect Foods; Proposition Cocktail Enters Urban Outfitters

California-based hemp milk maker UFO announced this month that it has opened a new 7,000 sq ft. co-packing facility, owned by a local SoCal brewery, ahead of a distribution expansion this year; Hemp extract-infused mocktail maker Proposition Cocktail Co. announced that it has partnered with Urban Outfitters for online sales, increasing the California-based brand’s nationwide presence.

MANTRA Labs Closes $1.5M Seed Round

Powdered beverage maker MANTRA Labs announced this month that it has closed a $1.5 million seed round, intended to help the company expand its around-the-clock health and wellness platform brand.

Nuun Expands Platform with Launch of Energy Line

Powdered hydration beverage maker Nuun is continuing to build out its suite of functional products with its latest line extension, Nuun Energy. The dissolvable tablets contain a blend of 80 mg of caffeine sourced from organic green tea extract, Vitamins B5, B6 and B12, ginseng and electrolytes for hydration.

Forager Expands Creamery Model with Ice Cream Launch

Former juice brand Forager Project this week announced it would launch plant-based ice cream — the next step in the company’s goal to become a plant-based “creamery.” The ice cream will debut in five flavors: Vanilla Bean, Bittersweet Chocolate, Cookies and Cream, Salted Caramel and Mint Chip, the line will be available nationwide this Spring.

Target Commits Over $2B To Support Black-owned Businesses

Target is committing over $2 billion towards supporting Black-owned businesses through the end of 2025, the retailer announced today, as part of a broader effort to use its “size, scale and resources to create opportunity” for those companies.

Acid League Closes Round, Seeks to Reinvent Center Store Staples

Last week condiment and beverage brand Acid League announced it had closed $4.75 million in funding — capital the brand says will help it expand its omnichannel sales and marketing strategy as well as continue the company’s push into new categories.

Nielsen: COVID Anniversary Reflected in Mixed Total Beverage Sales

Non-alcoholic beverage sales saw mixed year-over-year results for the period ending March 27 as the industry passes the one-year anniversary of COVID-induced pantry loading, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Office Hours: Fractionals Lead to the Greater Whole

The latest Office Hours deals with the strategic use of fractional executives, including ways to develop trust, keep communication top-of-mind, and thoughts on the transition of roles as companies grow into larger armies.

New Dill: The Pickle Juice Company Builds Its Platform

The idea of drinking “Pickle Juice” may raise a lot of people’s eyebrows, and it’s a reaction The Pickle Juice Company is no stranger to. But as consumer awareness around the functional benefits of organic pickle juice-based drinks grows, the Texas-based beverage company is rapidly transforming to a broad-platform, international brand.

Profile: Waterbird Spirits RTD Cocktails Take Flight

Since launching, the Charlottesville, Virginia-based company has expanded its offerings from vodka to tequila-based drinks, and from three to 30 states, aligning itself with distributors such as Columbia and Gold Coast Beverage.

Speed Dating: Connecting CPG Brands with Investors on May 20

BevNET & NOSH will host our next Investor Speed Dating event next month on Thursday, May 20. Speed Dating is a virtual event series designed to facilitate direct, one-to-one connections between emerging food and beverage brands with a variety of industry gatekeepers and experts, including retailers, distributors, service providers and investors.

Taste Radio: Set The ‘Bar’ And Investors Will Find You. Just Ask Ryan Close.

Ryan Close, founder of on-demand cocktail machine Bartesian, which today completed a $20 million funding round and added actress Mila Kunis to its advisory board, spoke about the company’s breakout success, why overconfidence was helpful early on, how B2B sales were key to its initial funding strategy, communicating long-term value to customers and how Close assesses opportunities to scale.

ZenWTR Reveals Roster of Celebrity Investors

Marking its unofficial transition from soft launch into wide release, Zen WTR has revealed its slate of celebrity investors ahead of a retail push that aspires to take the brand into 50,000 locations by the end of the year.