Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years.
This week's new products feature new brand collaborations from Bubly and Verve Coffee, soda innovations from Nixie and Mr. Pibb, and fresh THC innovations from Wynk and Woodstock Goods.
Monster Beverage Corporation beat expectations in its Q4 and full year 2025 earnings report this week, posting double-digit growth for both periods.
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.
Roughly five months after beefing up its in-store menus with protein-forward handcrafted beverages, Starbucks is doubling down on the protein coffee trend with new bottled beverages.
Better-for-you soda brand Zevia touted a transformative performance turnaround in its full year and Q4 2025 earnings report this week, as the company posted a return to growth with net sales surpassing $161.3 million.
Private label products saw a banner year in 2025, with spirits ranking as one of the top growing categories. As some distillers aim to take advantage of the opportunity, will brands feel the squeeze?
Celsius ended 2025 with record annual revenue as it completes the integration of Alani Nu and Rockstar into its “modern energy platform.”
Roughly 15 months post-merger, Primo Brands – the entity formed through the consolidation of Primo Water Corporation and an affiliate of BlueTriton Brands – claims the “most complex rounds” of integration are complete.
The Shirley Temple revival is in full effect in this week's reviews, featuring a taste of two new releases from Just Call Me Shirley and Stiller's.
Younger Americans aren't just drinking less – they're funneling their social spending into fitness rather than alcohol, according to a new report from the Bank of America Institute.
Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.
Boston Beer’s vodka-based hard tea brand Sun Cruiser “firmly established itself” in 2025, its first year with national distribution after a test launch in 2024, and recorded more than 300% YoY growth,
