Mitchell, the VP of Investments & Ventures at Coke’s Venturing & Emerging Brands (VEB) unit, is leaving his current role to head a newly formed division focusing on emerging brands based in Japan, according to a memo from VEB president Scott Uzzell.
The competition at this year’s Tough Mudder nationwide events will be even more heated: On Tuesday, a new partnership between the obstacle race fitness brand announced a new partnership with zero calorie energy drink Celsius.
VMG has over $500M to invest -- here’s how to get its attention; superfood sensation: how Kuli Kuli is driving momentum for moringa; Zico/Suja investor on the right and wrong ways to use capital; introducing jerky of the mushroom variety. This episode is presented by Attack! Marketing.
As part of my involvement with a local community-based food business incubator, I have been asked to spend time mentoring a small beverage company, Boston Chai Party. Even better, the founders have been kind enough to allow me to write about what we're doing along the way.
While recent acquisitions have been mainly focused on expanding its strong presence in beer, Portland, Ore.-based Columbia Distributing is also enjoying robust growth from its non-alcoholic business.
Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.
While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.
Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.
In this Distribution Roundup, Mooala's move into the East Coast nearly doubles its U.S. retail presence, while Powell & Mahoney's lands placement for two of its sparkling mixer SKUs at Target stores nationwide.
Expanding its already vast range of plant-based beverage offerings, Califia Farms announced today the launch of a new four-SKU line of non-dairy drinkable yogurts formulated with the company’s proprietary Califia Culture Blend.
Fueled by recent proprietary innovations in packaging and dispensing technology, Ripe Craft Juice and Ripe Bar Juice are now in a position to grow both jointly and independently, with two distinct product offerings that can meet consumers either on-premise or at the grocery store.
Why REBBL CEO Sheryl O’Loughlin believes a business’ ability to constantly evolve and to take a progressive approach to the times can spell the difference between success or failure; Taking an omnichannel approach to fresh and organic with Urban Remedy CEO Paul Coletta; How Kabaki Purple Tea fuses innovation and social mission. This episode is presented by The Good Crisp Company.
After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s website last week.
