The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.
BevNET’s annual Natural Beverage Guide is the industry’s largest guide to beverage brands targeting the natural channel, including plant-based waters, kombucha, cold-pressed juice, as well as the companies that supply goods and services to those brands.
Speaking on his competitor’s decision to reformulate Diet Pepsi, Alexander “Sandy” Douglas Jr., executive vice president & president of Coca-Cola North America, said on a Coke earnings call that the new Diet Pepsi will “create a lot of buzz in the category, some of it good, as the good science of the safety of non-nutritive sweeteners gets out in the marketplace and is reinforced.”
The remarkable success in marketing coconut water as a sports drink, while subtly shifting, has given way to a range of plant-based and naturally formulated beverages seeking to emulate a similar path.
Coke's L.A. market unit is giving a brand started by three former Coke employees a try.
The capital raise arrives as Dave Asprey looks to expand Bulletproof beyond its e-commerce base, with plans to open up brick-and-mortar cafe locations and enter the ready-to-drink (RTD) beverage segment.
The lawsuit arrives six weeks after the city’s Board of Supervisors voted unanimously in favor of the legislation.
Having recently secured new distribution and retail placement in Southern California, Genius Juice, which produces a line of high pressure processed (HPP) organic coconut smoothies, has refined its branding, reduced its product offerings and unveiled a new 12 oz. bottle.
The CGF’s announcement arrives as CircleUp recently passed the 100 transactions mark, with companies raising over $100 million to date on the platform.
Explaining the rationale for the development of V8 Infused Water, Kelli McCusker, the Vice President of Beverage at Campbell Soup Company, said that “people are looking for water that is simple and flavorful and not just straight water, but not confusing either.”
Bulletproof is currently a lifestyle platform with roots in media and home-preparation coffees and supplements, but with the investment it is branching into a brick-and-mortar cafe and store, as well as the RTD product.
According to a recent analyst report from Cowen and Company covering Nielsen sales data, CSD volumes were down 4.7 percent in the four-week period ending July 11.
Pure Leaf, a line of bottled iced teas produced by PepsiCo in a joint partnership with Unilever, is under scrutiny with plaintiffs in two separate lawsuits alleging that the products use citric acid -- an ingredient that can be synthetically created -- as a preservative and are being falsely marketed as “all natural.”
Singled out as symbols of the category’s development are fast-growing LaCroix Sparkling Water, a product of National Beverage Corp. and Sparkling Ice, owned by Talking Rain.
