Braintrust Doubles Down on Tea, Buys Blue Buddha
Nearly four months after acquiring Inko’s, Braintrust Investments has purchased another tea brand, albeit one with a much shorter track record.
Headlines
Keurig Recalls Over 7 Million ‘Mini Plus’ Systems Following Burn Reports
The voluntary recall includes approximately 6.6 million systems sold in the United States and 564,000 in Canada. The brewers were manufactured between December, 2009 and July, 2014.
Analyst Revisits Potential for Coke, WhiteWave Deal
Wells Fargo Securities analyst Bonnie Herzog pointed to WhiteWave’s line of plant-based beverages (PBB) as a “unique growth opportunity” for both companies.
Complete Video Coverage of BevNET Live Winter ’14 is NOW AVAILABLE
Featuring over eight hours of content, the videos are packed with key insights on beverage innovation and cutting edge trends that are reshaping the industry now and for years to come.
Want to Learn More About Your Consumers? Visit Them Where They Shop.
Beverage executives often spend dozens hours combing over sales and marketing data hoping to gain some insight into what consumers think of their brand. But why not just ask them directly?
Distribution Roundup: Sports Drink Makers Make Plays
Last month, Palo Alto-based alkaline sports drink makers Phenoh 7.4 made their expansion into the East Coast market by way of a partnership with Natural Wayz Beverages. Now, the company will look to establish its presence in the Southwest United States, by securing shelf space in Central Market’s nine Texas locations.
Coconut Water’s Growth: Hot or Not?
Coconut water companies are responding to a recent report that the category has gone flat. In short, they aren’t buying it.
GoodBelly Refresh Gives Brand a Juicier Look
GoodBelly now sports a tagline of “Drink daily for healthy digestion,” and features fruit images that are more reminiscent of those found on conventional multi-serve juice products.
Press Clips: Coke Cuts Ties with “Idol”; GMOs are Safe, Says FDA
Coke will look to take its advertising dollars elsewhere, as Idol’s ratings and, by extension, its ad revenue continue to be on the decline.
BevNET Live: Stretching the Brand to the Consumer
A pair of discussions from BevNET Live's second day underscored that no matter how brilliant a product idea might be, it needs to provide the consumer with a strong experience that will draw them back.
Longtime Coca-Cola Exec Said to Be New AQUAhydrate CEO
The position had been vacant since May, 2013, when John Cochran left the company to become CEO of Ole Smoky Tennessee Moonshine.
BevNET Live: Innovation Needs to Get to the Shelf, Panel Says
“In earlier stage companies, there’s a lot of excitement around what we might be creating -- but you have to channel some of that into what the world’s ready for,” said Califia Farms CEO Greg Steltenpohl.
Distribution Roundup: Coca-Cola Freestyle Secures Placement in all Wawa Stores
Beverage companies big and small have reached agreements to broaden their distribution across several channels, including grocery, convenience, club and online.
Olé, Olé, Olé, Olé! Tio Gazpacho Triumphs in New Beverage Showdown 8
After two days of animated and inspirational presentations, Tio Gazpacho, an RTD version of the famous Spanish soup, took two titles: Audience Favorite & winner of New Beverage Showdown 8.