Report: Monster to Launch Mid-Cal, Raise Prices
Plans are to introduce a pair of 100-calorie products called M100 in orange and citrus flavors, according to Wells Fargo's Bonnie Herzog.
Headlines
Will Holsworth Steps Up as President of Sambazon
Formerly the chief customer officer and executive vice president of global strategy at Cytosport, Holsworth will also bring eight years of experience at PepsiCo to his new role at Sambazon.
Bottled Water Recall Sees 14 Brands Pulled Off Shelves
In a statement released Monday, Niagara Bottling reported that no E. coli contamination had been detected in any of its products and that the decision to issue the voluntary recall was done “in an abundance of caution and in the interests of consumer safety.”
Merchandising: Basemakers Strategy Fleshed Out, Includes Repsly
The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.
Nielsen Numbers: CSDs Take a Hit, Red Bull Bests Monster Again
A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.
Now Available on YouTube: Complete Video Coverage of BevNET Live Summer ’15
In a departure from past editions of BevNET Live, complete video coverage from our recently held Summer ‘15 event is now available for viewing at no cost. Located on BevNET’s YouTube page, our coverage is broken down into individual video segments by speaker presentation, panel and discussion.
Coke-Funded Study Examines Key Metrics on Millennials’ Impact at Retail
In a recent report, the Coca-Cola Co. sought to identify key metrics of millennial customers, including habits and attitudes, shopping occasions, and their perception of retailers.
Video: First Beverage Raising Second Fund; VEB Likely Re-Investing
Managing Partner Tom First said he hopes to close the fund by the first half of the summer, although other investors could join by the fall.
UPDATE: U.S. Attorney Names Defendants in Counterfeit 5-Hour Energy Case
The now unsealed indictment alleges the defendants, working out of California, Mexico and 5-hour’s home state of Michigan, went into the business of producing and selling knockoff energy shots in the United States in late 2011.
Sprite Taps The Fader For “Obey Your Verse” Campaign
Looking to further its longstanding presence within hip-hop culture, Sprite has partnered with tastemaker music magazine The Fader on its new campaign.
Goodbye, Arty Water. Hello, Botanic Water.
Arty Water is no more, but for fans of the artichoke water product, all is not lost. A co-founder of the brand behind the development of a new brand called Botanic Waters, a line of plant-based water products, one of which is -- you guessed it -- infused with artichoke extract.
Indictments and Arrests Made in Counterfeit 5-Hour Energy Case
The news arrived Thursday, more than two and a half years after Living Essentials first conducted a nationwide investigation into the matter.
Suja Backer ACG Invests in Way Better Snacks
Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.
Bai Leases Massive Warehouse Facility in New Jersey
Bai Brands CEO Ben Weiss called the new space “a symbolic changing of the guard” as the company takes over a building that was once occupied by Ocean Spray.