Newswire

Project Juice Hires Susan Shields as CEO

Prior to joining the Project Juice team, Shields was partner and co-founder at Pluot Consulting, a firm that handles natural and organic brand consulting.

JUS by Julie Launches Probiotic Cold Brew Coffee

The first-to-market Probiotic Cold Brew Coffee is now available at JÙS by Julie retail store locations and through the online website, with a suggested retail price of $8 per 16 fl. oz. bottle.

Celsius Announces Hires of Five New Regional Sales Managers

The collective experience and relationships the five regional sales leaders bring, including prior experience with Coca-Cola, Red Bull, Monster Energy Drink, Dr. Pepper, ROCKSTAR Energy and Nestle Waters, is expected to generate a significant number of potential new distributors and retail locations for the Celsius healthy energy drink.

Aqua ViTea Expands Operations to Middlebury Production Facility

During the company’s tenure in Bristol, Aqua ViTea experienced 75 percent growth annually and transitioned away from self-distribution, allowing for deeper market saturation throughout the Northeast and Mid-Atlantic States.

Gourmet Guru Celebrates 20 Years of Service

Launched as a sole proprietor, one truck operation in 1996, Gourmet Guru distributed mostly local items and imported cheese exclusively to independent accounts in the New York City market at that time.

Mountain Dew Adds Four New ‘Kickstart’ Flavors

In conjunction with the release of these new flavors, Mountain Dew will build upon its "It All Starts With a Kick" campaign, launching a robust 360 degree marketing program including engaging digital and social media, broadcast and out of home advertising, merchandising and experiential activations.