Gatorade, NFL and MLS Launch ‘Beat the Heat’ Campaign
CHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with various U.S. sports…
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DRY Soda Expands Distribution in Nevada
SEATTLE — DRY Soda Co. is pleased to announce its new distribution agreement with Southern Wine and Spirits Nevada. Southern, the country’s leading wine and spirits distributor, known for its…
Lipton Launches Summer Marketing Campaign With Mario Lopez
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton, America’s number one portfolio of teas, is partnering with tastemakers and lifestyle experts on a campaign set to inspire consumers to ‘Feel…
Darifair Launches Smoothies and Frappes in Walmart
Darifair, the nation’s leading manufacturer of delicious dairy products for over 60 years, has launched a new consumer brand called Darifair Farms, with a new line of frozen, single serve,…
Coca-Cola to Showcase Comprehensive Rockwell Display
ATLANTA — For its sixth anniversary, the World of Coca-Cola celebrates The Coca-Cola Company’s history by bringing America’s most beloved brand and greatest illustrator together in one place. Starting today,…
Califia Farms Introduces Cold Brewed, Dairy Free Iced Coffee
BAKERSFIELD, Calif. — Califia Farms introduces the first Cold Brewed, soy free/dairy free Ready-to-Drink Iced Coffee in three delicious flavors: Mocha, Café Latte, and Double Espresso – all made with…
Red Jacket Orchards Launches Cold-Pressed Juice In Tops Friendly Market Stores
GENEVA, N.Y. — Red Jacket Juice, a premium line of fresh 100% fruit juices, cold-pressed at Red Jacket Orchards in Geneva, NY (the Finger Lakes Region), is expanding into more…
True Drinks Secures Agreement With Ingles Markets Inc.
IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles,…
Hydro One Beverages Joins Forces With The Diabetes Dude
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce their association with young diabetes awareness advocate Noah Brokmeier, The Diabetes Dude. The Diabetes Dude Foundation connects the diabetes…
WAT-AAH! Expands Distribution Network
NEW YORK — WAT-AAH!, a premium brand of functional water free of sugar, artificial flavor or coloring, targeted towards kids and teens, expands its distribution network in key markets nationwide…
Body Ecology Partners with Tula’s CocoKefir to Produce New Probiotic Coconut Kefir
MINNEAPOLIS, MN. – CocoKefir, L.L.C., producers of Tula’s® CocoKefir™ and CocoYo™, has announced the launch of a new, cobranded coconut kefir product in partnership with Body Ecology, Inc. of Playa…
Heart of Tea Announces New Flavors, Availability and Distribution
NEW YORK — Heart of Tea, one of New York’s fastest-growing new beverage brands, today announced the introduction of two new flavors: Victorian and Lemon. About the new flavors: “The…
Rabbit Trademark to Remain on CirTran’s Playboy Energy Drink
SALT LAKE CITY — CirTran Corporation (OTC BB: CIRC) announced today that Playboy’s motion to prevent Play Beverages and CirTran Beverage from selling Playboy Energy Drink was denied by Judge…
Red Ace Organics Expands National Retail Presence With Vitamin Shoppe
LOS ANGELES — Red Ace Organics today announce its organic beet performance shot will be available at 586 Vitamin Shoppe locations nationwide. Starting May 2013, the organic beet juice supplement…