News

Bacardi Names New Global Head of Grey Goose Vodka

Bacardi Limited, the largest privately held spirits company in the world, today announces that Lee Applbaum, global chief marketing officer of Patrón Spirits, expands his role to head up global marketing for GREY GOOSE serving as CMO for both Patrón Spirits and GREY GOOSE vodka.

Kroger Announces Launch of Wellness Your Way Festival

Kroger is taking its focus on wellness to a bigger stage, announcing this week the launch of the Wellness Your Way Festival to be held in Cincinnati from October 4-7, 2018 at the Duke Energy Convention Center.

Life On Earth Acquires Just Chill

Functional beverage brand Life On Earth has acquired Los Angeles-based The Chill Group, makers of natural relaxation drink line Just Chill.

Coppercraft Distillery Relaunches Rye Whiskey

Coppercraft Distillery, the award-winning artisan spirits distiller based in Holland, Mich., announced today it is re-launching its rye whiskey into the market after a two-year hiatus.

Chivas Partners with Manchester United

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

Elevator Talk: Liquid Death Aims to Beat Energy Drinks at Their Own Game

In this week’s episode of Elevator Talk, meet Liquid Death -- a water brand that’s looking to make healthy hydration a rebellious experience. Tune in to hear Mike Cessario, Founder of Liquid Death, discuss how the Los Angeles-based brand is using its cool factor to target young consumers looking to stay hydrated in a fun and edgy way.

Baldor Foods Partners with Local Farms to Bring ‘Ugly’ Produce to Market

Baldor Specialty Foods, one of the largest importers and distributors of fresh produce and specialty foods in the Northeast and Mid-Atlantic regions, today announced it’s working with two local farms, Hepworth Farms of Milton, NY and Satur Farms of Cutchogue, Long Island, to bring second cuts and aesthetically imperfect produce to market.

Evolution Fresh Launches Kombucha Line

Evolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha at retailers in seven major U.S. cities: Seattle, Los Angeles, San Francisco, San Diego, Chicago, Boston and New York City.

Broken Shed Distilleries Expands Distribution to Massachusetts

Broken Shed Distilleries is pleased to announce that Horizon Beverage Company has expanded their relationship with Broken Shed and will now be distributing, the award winning, GMO, additive- free, sugar free and gluten-free vodka from New Zealand in Massachusetts effective August 1, 2018.

Detoxwater Partners with the Electric Zoo Music Festival

Detoxwater, the prebiotic, aloe-infused water brand announces its partnership as the exclusive enhanced bottled water for the 10th Annual Electric Zoo electronic music festival held in Randall’s Island Park this upcoming Labor Day.

Cold Brewtus Expands Distribution in New York

Cold Brewtus Coffee Roasters, Inc., an early entrant into the craft cold brew coffee segment today reported adding several new distribution partners to fuel the continued sales growth of its Cold Brew Coffee product line.