Ford GoBike riders could win a trip to Iceland for saving the most carbon emissions in a new contest, thanks to a partnership between Icelandic Glacial, the world's first bottled water certified as CarbonNeutral for product and operation, and Ford GoBike, the companies announced today.
In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.
JUICERA, a South Florida based leader in the South East organic cold pressed juice and wellness shot market announces the immediate availability of a fourth organic wellness shot adding to the company’s other three wellness shot offerings.
Celsius Holdings, Inc. (Nasdaq: CELH), maker of the clinically proven, globally marketed performance drinks, CELSIUS, today announces the hiring of Edwin F. Negron-Carballo, as Chief Financial Officer.
After months of speculation, Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is excited to reveal the flavor of its limited-edition Mystery Flavor – Passion Fruit Punch!
Local Choice, Inc., a proprietary spirits provider and private-label brand management company, has officially launched its crowdfunding campaign on First Democracy VC, a registered funding portal formed through a partnership between MicroVentures, Inc. and Indiegogo.
SunnyD is taking the wraps off a new look and advertising campaign, geared to a new target of Generation Z tweens and teens from 13-18. The Harvest Hill Beverage Company-owned brand's makeover features a fresh take on its iconic logo, a new website and renovated social channels, topped off with the SunnyD's first national ad campaign since 2015, created by award-winning independent shop Terri & Sandy.
Following its successful launch at IFT 2018, Solvay is delighted to announce that Rhovanil US NAT has received GRAS approval from the Flavor and Extract Manufacturers Association of the United States (FEMA).
Bend, Ore.-based kombucha maker Humm has developed a new proprietary fermentation process that the company says prevents the liquid from reaching an alcohol by volume (ABV) of over 0.5 percent.
LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment of FITAID RX.
Hoist, a hydration beverage company based in Cincinnati, has been rapidly expanding since its launch in 2009. As the company continues to introduce additional flavors and enter new markets nationwide, other exciting initiatives include a new advisory board and the company’s first capital raise.
San Diego’s Liberty Call Distilling has announced plans for its second location, an expanded concept that will include both a distillery and restaurant with fare from farm-to-table chef Miguel Valdez, to open in the city’s trending Barrio Logan neighborhood at 1985 National Avenue during Spring 2019.
GLOW Beverages, a 12-time award winning Premium Energy and Hydration beverage company, is excited to announce expanded Northern California retail availability with Raley’s Supermarkets.
SLRRRP, the ready-to-drink, alcohol-infused gelatin shot company now offers gelatin shots in a pack of three. The shots, which previously were sold in jars of 20 or single serve, can now be purchased via a three pack.
