News

UFC Partners with Blackheart Premium Spiced Rum

UFC, the world’s premier mixed martial arts organization, today announced a new marketing partnership agreement with Blackheart Premium Spiced Rum, in which the distilled spirits brand will serve as the organization’s first-ever “Official Rum of UFC” in the United States.

Clutch Coffee Roasters Releases Coffee Soda Pop

Brewed with real cold brew coffee, sweetened with agave syrup and pure cane sugar, and flavored with organic spice extracts, Clutch Coffee Soda Pop is a true small-batch craft soda from Clutch Coffee Roasters, a quality-focused, small-batch craft roaster based in Portland, Ore.

Chameleon Launches Cold Brew Lattes

Chameleon Cold-Brew, a leading provider of organic, sustainably grown and ethically sourced coffee, announced today the debut of its newest beverage line at Natural Products Expo East: Chameleon Cold-Brew Lattes.

Protein2o Names New CFO

The company recently tapped experienced CFO Brian Douglas to lead the finance function as Protein2o prepares for further rapid growth and expanding strategic relationships.

Sunniva Rebrands As Kitu Life, Adds Creamer

Seeking to broaden its appeal, Sunniva Super Coffee has rebranded as Kitu Life, bringing with it new packaging and a new formulation for its line of organic RTD “super coffees” made with protein and medium chain triglyceride (MCT) oil. The company will premiere its new identity at Natural Products Expo East 2018 in Baltimore next week.

J. Rieger & Co. to Open New Distillery and Hospitality Center

J. Rieger & Co. has announced plans for a large-scale expansion of its Kansas City facility through a renovation of its current distillery space and the adjoining historic Heim Brewery bottling house in the Electric Park neighborhood.

American Beverage Association Names New President & CEO

The American Beverage Association (ABA) announced today that Katherine Lugar, president and chief executive officer (CEO) of the American Hotel & Lodging Association (AHLA), will join ABA as its new president and CEO later this year.

Powell & Mahoney Announces Packaging Refresh

Powell & Mahoney, a leading natural craft cocktail mixer company in the United States, will transition their 12 oz. 4-pack Ginger Beer, Tonic, Blood Orange Ginger Beer, and Mojito out of plastic top carriers and into recyclable corrugated boxes come early September.

Detoxwater Launches Veralixir

Detoxwater, the prebiotic aloe-infused water brand, announces the launch of Veralixir by Detoxwater, a first-of-its-kind aloe supplement shot containing 1.7 fluid ounces of highly-concentrated aloe vera extract.

Monster Energy Sues VPX Over Bang Energy Claims

Monster filed a complaint against Vital, which markets Bang under its VPX Sports label, in U.S. District Court for the Central District of California on Tuesday.The complaint takes aim at specific claims by made by VPX that Bang can treat chronic diseases and even “reverse mental retardation.”