In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.
As a nod to DEW Nation, who loves mixing DEW flavors to create one-of-a-kind drink concoctions, Mtn Dew is teaming up with decade-long partner Dale Earnhardt Jr. during his final racing season to introduce Mtn Dew DEW-S-A.
KRa was created to bring an organic sports drink to the market and also to give back to the community. When the drink was launched, KRa also introduced KRa for Play, a giveback program that provides resources and funding for disadvantaged youth sports programs.
Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”
PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.
Chia Star, the low sugar super food snack beverage based on whole seed full soaked chia, is collaborating with Heartland Chia, the first grower of chia seeds in the United States.
Aloe Gloe, a fast-growing line of certified organic Aloe water, announced today its partnership with professional surfer, Anastasia Ashley, for the launch of its summer sweepstakes as part of Aloe Gloe’s ongoing consumer campaign “Gloe From Within.”
TISANE TEAS, a Southern California based beverage company, just announced the launch of its new ready-to-drink "Alkaline Tea" line. The launch comes in the wake of the booming alkaline water movement as a first-mover in the flavored alkaline beverage space.
Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.
A recent article in The Washington Post is raising concerns from some members of the organic dairy community about how the practices of some large scale organic dairy operations may be affecting the industry as a whole.
Until August 20, XYIENCE will recognize a military “Hero of the Week” on the brand’s social media pages and make a donation to the Lone Survivor Foundation in his/her honor. Nominations will be accepted starting today via XYIENCE.com.
Atlantico Rum, the award winning rum brand from the Dominican Republic, is introducing a bold new look. Inspired by classic ceramic tiles found throughout the Caribbean, the company has created a fresh, distinct design that clearly stands out from other rums.
CIL U.S. Wines & Spirits, the American subsidiary of independent and family-owned CAMUS Wines & Spirits, announced today that it is aligning with Opici Family Distributing in Maryland and Washington, DC. Opici currently distributes the CIL US portfolio in New York and New Jersey.
Each year H2rOse donates a portion of their proceeds or product to organizations such as National Breast Cancer Foundation, Aids Healthcare Foundation, ALS Association and Autism Spectrum Disorder Foundation.
